by admin | Nov 29, 2016 | Marketing
Your Ideal Reader Welcome to Week 3 of The Marketing Plan! This week we continue to identify your ideal reader and where he or she “hangs out” –which is the ideal place to connect with them. If you have written in several genres, you will need to perform this process...
by admin | Nov 21, 2016 | Marketing, Uncategorized
I don’t know of any author who doesn’t long for the days when they could focus solely on their writing while publishers provided a marketing staff to promote their books. Unfortunately for both sides, it doesn’t appear that those days will return any time soon. So...
by admin | Nov 18, 2016 | Marketing
Welcome to Week 2 of the 52-Week Marketing Plan! According to Statista (https://www.statista.com/topics/1177/book-market/) the global book publishing market saw $113B in revenue in 2015 and is expected to increase to $123B by 2020. That is only a 0.09% increase over a...
by admin | Nov 14, 2016 | Marketing
Last week we discussed the various types of authors. Unless you are writing solely for your own eyes or for a selected group of friends and family, once your writing is published, you become a business and your book becomes your product. If you’re short on time,...
by admin | Nov 11, 2016 | MP52
Welcome to The Marketing Plan 52-week course! If you are beginning on January 2, 2017, the hyperlinks will become active as the class is made available. If you are beginning after that date, you may find multiple classes are available immediately. Please be sure and...
by admin | Nov 10, 2016 | Marketing, MP52
Welcome to The Novel Business 52-Week Marketing Plan! Congratulations! You are about to embark on an exciting journey that will help to increase your book sales and set you on the road to greater success as an author and businessperson. If you didn’t receive 00...
by admin | Nov 7, 2016 | Author General
Authors write for a variety of reasons and why you write greatly determines what you should do—if anything—for book sales. For example, some authors write simply for pleasure or to process their own thoughts. Writing can be cathartic, especially when writing one’s...
