Protected: Week 3 of The Marketing Plan Your Ideal Reader

Your Ideal Reader Welcome to Week 3 of The Marketing Plan! This week we continue to identify your ideal reader and where he or she “hangs out” –which is the ideal place to connect with them. If you have written in several genres, you will need to perform this process...

Protected: Week 2 of The Marketing Plan The Market Segment

Welcome to Week 2 of the 52-Week Marketing Plan! According to Statista (https://www.statista.com/topics/1177/book-market/) the global book publishing market saw $113B in revenue in 2015 and is expected to increase to $123B by 2020. That is only a 0.09% increase over a...

The Novel As a Business

Last week we discussed the various types of authors. Unless you are writing solely for your own eyes or for a selected group of friends and family, once your writing is published, you become a business and your book becomes your product. If you’re short on time,...

What Type of Author Are You?

Authors write for a variety of reasons and why you write greatly determines what you should do—if anything—for book sales. For example, some authors write simply for pleasure or to process their own thoughts. Writing can be cathartic, especially when writing one’s...