Use Social Media to Sell More Books

Did you know that more than 65% of all Facebook users are on Facebook every single day? Or that Twitter is the best vehicle for selling Business-to-Business but not Business-to-Consumer? Do you know how to create your own channels on YouTube? Or why Instagram is...

Protected: Week 6 Marketing Plan: Market Needs

WEEK 6 OF THE MARKETING PLAN: MARKET NEEDS There are three main reasons why people use the Internet and specifically search engines: for knowledge, shopping and entertainment. In order to tap into these markets, it’s important to understand the individual’s needs and...

Landing Pages are Critical to Author Sales

A common lament among authors is they participate in a lot of marketing efforts, they see their platforms growing and yet their sales do not reflect their efforts. To understand what is going on and remedy this situation, we need to understand three terms: marketing,...

The Difference Between a Wish and a Goal

Each year I hear numerous authors set a New Year’s Resolution to sell more books. The refrain continues throughout the year as authors release a new book or they decide they want to sell more books. But there’s a huge difference between wanting to sell...

The Author’s Guide to Blogging

I’m a novelist and when I was first advised to begin blogging, I drew a complete blank. Give me 400 blank pages and I can fill them up with characters, scenes, plots and subplots, but give me a blog and I had a challenge. I had two major issues: what to blog...