Protected: Week 9 of the Marketing Plan – The SWOT Analysis

  This week we look at a SWOT Analysis. This should be performed on each book you plan to write and/or promote. If you are a traditional author who wants a publishing contract, you might be interested in knowing that most of the larger publishers perform this...

Protected: Week 8 of The Marketing Plan: Market Growth

If you’ve been following and participating in the 52-week Marketing Plan course and videos, by now you should have identified what genre or genres your books fall within and you should have an understanding of Market Trends. Now we’re going to take this even...
How to Deal with a Negative Review

How to Deal with a Negative Review

Almost all authors and most businesses will encounter a negative review, negative public comment or negative press. Learn how to plan for this happening to you by watching this 14-minute video and downloading the Negative Plan Chart below. By having a plan, you can...
What’s in a Face?

What’s in a Face?

We have all, no doubt, heard the common saying about judging a book by its cover but rarely do we read how an author’s appearance can create a perception among readers and potential readers alike. It has been nearly twenty years since the publisher of my first...