Protected: Week 13 of The Marketing Plan – Distribution

This week we take an in-depth look at Place (Distribution) in the Four P’s (Product, Price, Place and Promotion). This is the biggest difference between authors published by the largest publishers and those self-published or published by small to medium-sized...
Advertising 101

Advertising 101

Most authors will market their books at one time or another through free online efforts, but have you ever wondered whether paid advertising is worth the investment? Or have you tried paid advertising with hit-or-miss results?   Determine Your Goal Before placing...

Protected: Week 12 of The Marketing Plan – Price

This week we continue our exploration of the Four P’s (product, price, place and promotion), focusing on Price. Here’s the video for this week:   Products are generally marketed using one of these strategies—Differentiation, Focus or Cost—or a combination...

Protected: Week 11 of The Marketing Plan – Product

Welcome to Week 11 of the comprehensive 52-week Marketing Plan for authors. This week we begin to tackle the Four P’s in Marketing: Product, Price, Place (Distribution) and Promotion, and this week we take a closer look at your Product.   The Products First,...

Protected: Week 10 of The Marketing Plan: Competition

WEEK 10: COMPETITION Welcome to Week 10! Earlier in this course, we discussed competition—other authors who offer the same type of reading experience that we offer with our books and who are considerably more successful, such as those on the New York Times bestseller...