Protected: Week 18 – Facebook

It’s Week 18 in the 52-week Marketing Plan Course, and we’re taking a look at Facebook. First, the basics: There are two types of accounts you can have on Facebook: personal and professional. If you have a personal page, it will look similar to this (see below)....

Protected: Week 17 – Twitter

This week we begin exploring a variety of social media platforms to raise awareness of you and your books and lead to greater sales, and this week we’ll be focusing on Twitter. In a few weeks, we’ll look at paid Twitter advertising but for now, we’re focusing on free...

Protected: Week 16 – The Author as an Expert

All of the lessons thus far have pertained to books already written, but this lesson is particularly useful for future books you wish to write. By looking at your writing from the standpoint of marketing, you can greatly increase your chances for media exposure. If...

Protected: Week 15-Special Interest Stories

This week we focus on creating buzz through special interest stories. Your first assignment is to read the book you wish to promote. That’s right. Read your own book. And this time, you should focus on all those stories hidden within your book; stories of the research...

Protected: Week 14-The Promotional Campaign

This week we finish the Four P’s of Product, Price, Place and Promotion with the steps involved in an effective promotion. Remember that there is a difference between Marketing, Promotion and Sales. Think of Marketing as raising awareness of you and your product (your...