Protected: Week 26 – Facebook Advertising and Boosts

There are two major ways to reach an audience outside of your current followers on Facebook; one is to boost a post and the other is to place an ad. The difference is in the amount of information you can include; a post can be lengthy and can consist of video and/or...

Protected: Week 25 – YouTube Advertising

Google owns YouTube and one of the most effective forms of advertising I’ve done is to boost a book trailer. This is a visual world we live in and while it seems counterintuitive to produce video to sell a book, it’s a great way to show very busy and often distracted...
Are You Remarketing Your Target Market?

Are You Remarketing Your Target Market?

Scores of authors use social media to build their platform and many more use it in an attempt to get instant sales. But when a social media presence isn’t garnering additional sales, it could be time to step back and ask yourself if you’re so busy trying to get new...

Protected: Week 24 – Google KeyWord Planner and Advertising

This week we take a look at Google’s search engine, how advertising on Google works differently from traditional media and how you can use it to effectively—and inexpensively—target your customers. Even if you do not use Google specifically, the lessons here can help...
Why Direct Mail Isn’t Dead

Why Direct Mail Isn’t Dead

Did you check your mail yesterday? Stop and think about that for a moment. What was it like when you checked your email inbox? Did you delete one email after another without opening it? That’s what most people do these days; they’re slammed with emails they didn’t ask...

Protected: Week 23 – Assessing Other Social Media Platforms

This course explores the most popular social media platforms for this year but there are always more sites popping up—Tumblr, Google+, Flickr, Reddit, Snapchat, Whatsup, Quora, Vine, Periscope, BizSugar—and the list goes on and on. So how do you know which ones you...