The Best Writing

The Best Writing

He was born. Decades later, he died. And in between, something so profound happened in his life that it transformed him forever. That microcosm is what you need to capture in your novel. Sample ebook downloads average 20%, which means if your book is 300 pages the...

Protected: Week 35 – Giveaway Campaigns

Giveaway campaigns are promotional campaigns in which a prize is given to one or more usually randomly-drawn followers. Here are a few ways this can raise your profile and create awareness for your work:     Acquire Email Addresses Create a contest that...

Protected: Week 34-Television

Television offers a broad range of opportunities for the author from local to national appearances. Additionally, many shows now upload all or part of their programming to the Internet, broadening the potential audience and providing the author with a link that can be...

Protected: Week 33-Radio

This week we continue the 52-week Marketing Plan course with a focus on radio: how to be a compelling guest and whether you should advertise on this traditional media. But before we delve into those two issues, let’s take a look at how and when you choose a radio...

Protected: Week 32 – Magazines Content and Advertising

This week we continue our exploration of traditional marketing outlets by taking an in-depth look at magazines. They fall into at least four categories: major publications, mid-size publications, small publications and regional/local publications. How you approach...