Protected: Week 44-Catalogs, Brochures, Flyers

  Once upon a time before the Internet and before technology made it simple for small-to-mid-size publishers to format, publish and promote books, the majority of titles were released in the spring and fall. Both took advantage of high volume book-buying seasons,...
Stick Together and Avoid Being Eaten

Stick Together and Avoid Being Eaten

There’s a reason most animals stick with their own species in the wild; it’s the best defense mechanism to avoid being eaten. Because one individual can’t constantly be the lookout and participate in other activities to ensure their survival—such as eating, sleeping...
Protected: Week 43-Assembling Customer Enthusiasm

Protected: Week 43-Assembling Customer Enthusiasm

We all have those readers that we wish we could clone: they’re the first to purchase our books and they often recommend them to others. Too often, however, authors simply appreciate them—but they don’t tap into their influence. These readers are actually called...
Getting Ready for the Holidays

Getting Ready for the Holidays

If you haven’t begun preparing your marketing plan for the upcoming holidays, it’s time to get started. Your plan should be a multi-pronged approach, beginning with a detailed identification of your ideal target market. Don’t make the mistake of assuming “everybody”...

Protected: Week 42- Giveaways and Promotional Takeaways

As we progress to Week 42, we’ll look at things you can give to readers or potential new fans that will increase your chances for success. This week’s information is not in video format because I’ve added links to a long list of resources below. The Book Giveaway In...
10 Ways Authors Shoot Themselves in the Foot

10 Ways Authors Shoot Themselves in the Foot

There are countless ways in which authors harm their careers, sometimes ending them before they’ve hardly begun. Many of their actions are meant as shortcuts, attempts to propel them to success without the customary years of career building. Here are just a few:...
Protected: Week 41-Before During and After an Event

Protected: Week 41-Before During and After an Event

  Before the Event   Attend similar events and pay special attention to how other authors set up their tables, what they are using for displays and what types of giveaways they provide. If that isn’t feasible, look for events online in which photographs are...

Protected: Week 40-Community Events

This week we look at the proliferation of community events and how you can pick and choose which ones will be the most advantageous to your career and/or your book sales. This includes book festivals and literary events but also events that are not literary in nature....