Protected: Week 52-Wrapping Up

Protected: Week 52-Wrapping Up

Congratulations! You made it through 52 weeks of a winning marketing plan for authors!   This time one year ago, you may have considered book marketing as something that was hit-or-miss or you may have been frustrated with a lack of sales after putting in so much...
How Thinking Like a Journalist Can Increase Book Sales

How Thinking Like a Journalist Can Increase Book Sales

This is a peek preview of some of the tips from the 52-week Marketing Plan course on how to think like a journalist and increase your chances of getting your name in newspapers, magazines and online publications as well as radio and television.   Discard the...
Protected: Week 52-Milestones and Contingencies

Protected: Week 52-Milestones and Contingencies

There will be times during your career in which things do not go according to plan, and this is particularly true with regard to book sales. Even authors whose books have appeared on the New York Times bestseller list have found themselves cut loose by publishers when...
Protected: Week 50-Implementation Strategies

Protected: Week 50-Implementation Strategies

This course has delved deep into marketing and promoting yourself as an author as well as your books. But let’s face it: we’re writers because we like to write. It’s easy to become overwhelmed by all there is to marketing—after all, there’s a whole segment of society...
How Monroe’s Motivated Sequence Can Sell Books

How Monroe’s Motivated Sequence Can Sell Books

Monroe’s Motivated Sequence was established in the 1930’s by Alan H. Monroe at Purdue University. It was developed as a technique for organizing speeches that persuade people to take action. However, you can use the same sequence whether you are giving a speech,...
Protected: Week 49-Four Stages of a Product’s Life

Protected: Week 49-Four Stages of a Product’s Life

There are four stages in a product’s life, and your book is a product. They are:   The Launch Growth Maturity Decline     One of the biggest reasons for sluggish sales is authors give up their marketing efforts during the Launch Stage, never making it...