by admin | Dec 24, 2017 | MP52
Congratulations! You made it through 52 weeks of a winning marketing plan for authors! This time one year ago, you may have considered book marketing as something that was hit-or-miss or you may have been frustrated with a lack of sales after putting in so much...
by admin | Dec 20, 2017 | Marketing
This is a peek preview of some of the tips from the 52-week Marketing Plan course on how to think like a journalist and increase your chances of getting your name in newspapers, magazines and online publications as well as radio and television. Discard the...
by admin | Dec 17, 2017 | MP52
There will be times during your career in which things do not go according to plan, and this is particularly true with regard to book sales. Even authors whose books have appeared on the New York Times bestseller list have found themselves cut loose by publishers when...
by admin | Dec 10, 2017 | MP52
This course has delved deep into marketing and promoting yourself as an author as well as your books. But let’s face it: we’re writers because we like to write. It’s easy to become overwhelmed by all there is to marketing—after all, there’s a whole segment of society...
by admin | Dec 6, 2017 | Marketing
Monroe’s Motivated Sequence was established in the 1930’s by Alan H. Monroe at Purdue University. It was developed as a technique for organizing speeches that persuade people to take action. However, you can use the same sequence whether you are giving a speech,...
by admin | Dec 3, 2017 | MP52
There are four stages in a product’s life, and your book is a product. They are: The Launch Growth Maturity Decline One of the biggest reasons for sluggish sales is authors give up their marketing efforts during the Launch Stage, never making it...
