- Change the menu link from “Blog” to “Articles” if your blog is part of your website. This changes your website visitor’s perception from casual musings to worthwhile reading.
- Remove the meta data—the author’s name, date of post and tags. The author’s name is usually defaulted to a user name and has little or no resemblance to the true author. The date can make it appear as though the information is out of date when it might not be. The tags do not need to be directly under the blog title but embedded in the page for bots to find.
Designate a post image for each post you write. When following step 4 below, that image will show along with the snippet of your post. This one step can draw in the reader, as they process color and images faster than text.
- Create a Posts Page. Instead of web visitors seeing your latest post, they see your latest groupings with the ability to scroll through multiple pages. They can easily click through to read the full post, but the ability to see several—along with those eye-popping pictures—will increase their interest and cause them to remain on your site longer. And the longer they remain, the more likely they are to purchase your books.
- Write evergreen articles. An evergreen article is one that remains relevant—how you were inspired to write your book, how you chose the backdrop or created the characters or what music you listened to as you wrote. Stay away from writing blogs that lose their impact one week or one month from now, such as special offers. Create landing pages for those.