Are Foreign Hackers Attacking Your Website?

Are Foreign Hackers Attacking Your Website?

We’ve all heard the stories of hack attacks, but we tend to think of them as perpetrated against large corporations and government agencies. When we consider our own websites, we might not have credit card information or sensitive data contained in the background, so...
Protecting the Author Psyche

Protecting the Author Psyche

Authors are a sensitive group. They feel emotions more deeply than most; they have to, to be able to bring scenes to life, from hopelessness and anger to love and elation. They do not read words, hear or see them; they feel them. The words morph into three dimensional...
Navigating Facebook’s Changes

Navigating Facebook’s Changes

There’s been quite a bit of talk surrounding Facebook’s new algorithm changes as the social media giant seeks to address criticism of its platform, most notably during the 2016 Presidential US campaign. As Facebook attempts to return to its original model—that of...
Protected: Week 52-Wrapping Up

Protected: Week 52-Wrapping Up

Congratulations! You made it through 52 weeks of a winning marketing plan for authors!   This time one year ago, you may have considered book marketing as something that was hit-or-miss or you may have been frustrated with a lack of sales after putting in so much...
How Thinking Like a Journalist Can Increase Book Sales

How Thinking Like a Journalist Can Increase Book Sales

This is a peek preview of some of the tips from the 52-week Marketing Plan course on how to think like a journalist and increase your chances of getting your name in newspapers, magazines and online publications as well as radio and television.   Discard the...
Protected: Week 52-Milestones and Contingencies

Protected: Week 52-Milestones and Contingencies

There will be times during your career in which things do not go according to plan, and this is particularly true with regard to book sales. Even authors whose books have appeared on the New York Times bestseller list have found themselves cut loose by publishers when...
Protected: Week 50-Implementation Strategies

Protected: Week 50-Implementation Strategies

This course has delved deep into marketing and promoting yourself as an author as well as your books. But let’s face it: we’re writers because we like to write. It’s easy to become overwhelmed by all there is to marketing—after all, there’s a whole segment of society...
How Monroe’s Motivated Sequence Can Sell Books

How Monroe’s Motivated Sequence Can Sell Books

Monroe’s Motivated Sequence was established in the 1930’s by Alan H. Monroe at Purdue University. It was developed as a technique for organizing speeches that persuade people to take action. However, you can use the same sequence whether you are giving a speech,...
Protected: Week 49-Four Stages of a Product’s Life

Protected: Week 49-Four Stages of a Product’s Life

There are four stages in a product’s life, and your book is a product. They are:   The Launch Growth Maturity Decline     One of the biggest reasons for sluggish sales is authors give up their marketing efforts during the Launch Stage, never making it...
Protected: Week 48 – Financials

Protected: Week 48 – Financials

Most authors would rather work with words and not numbers, and many of us cringe when we try to make heads-or-tails from the effectiveness of our promotional and marketing campaigns. But ROI (Return on Investment) is an important component in determining how...