Protected: Week 34-Television

Television offers a broad range of opportunities for the author from local to national appearances. Additionally, many shows now upload all or part of their programming to the Internet, broadening the potential audience and providing the author with a link that can be...

Protected: Week 33-Radio

This week we continue the 52-week Marketing Plan course with a focus on radio: how to be a compelling guest and whether you should advertise on this traditional media. But before we delve into those two issues, let’s take a look at how and when you choose a radio...

Protected: Week 32 – Magazines Content and Advertising

This week we continue our exploration of traditional marketing outlets by taking an in-depth look at magazines. They fall into at least four categories: major publications, mid-size publications, small publications and regional/local publications. How you approach...

Protected: Week 31-Newspapers Content and Advertising

This week we move from social media into more traditional media and specifically to newspapers. There are three forms of exposure in newspapers: articles (content) based on press releases, third party content (including reviews) and paid advertising.   According...

Protected: Week 30 – Analytics Made Easy

Assessing a promotional campaign’s effectiveness is often a moving target because it’s often difficult to impossible to determine what precipitated a purchase and how long a consumer waited to act after spotting an advertisement. The number one reason authors fail at...

Protected: Week 29-Assessing Advertising Success

We’ve explored social media platforms such as Facebook, Twitter, Pinterest and YouTube both from an advertising perspective as well as through free promotional strategies. But how do you know whether your efforts and investment have been productive? Do not make the...
How Are You Using Your Platform?

How Are You Using Your Platform?

Thanks to the Internet and social media, it is now possible for every person to have an international platform, and whether or not you’ve realized it every tweet, every post, every picture or video in your feed helps to create a public persona of who you are as an...

Protected: amazon Advertising

Over the years there has been some controversy among authors and publishers regarding the behemoth amazon.com; however, if it was not for amazon, chances are most indies would not have much of a chance in the marketplace. They have truly leveled the playing field,...
Marketing a New Release

Marketing a New Release

I’m very happy to introduce my guest today; award winning author Maggie Thom loves the challenge of creating a web of secrets, lies and deceit. She doesn’t want you to figure it out until the end and as someone who loves twists and turns, I can say that she...