Protected: Week 26 – Facebook Advertising and Boosts

There are two major ways to reach an audience outside of your current followers on Facebook; one is to boost a post and the other is to place an ad. The difference is in the amount of information you can include; a post can be lengthy and can consist of video and/or...

Protected: Week 25 – YouTube Advertising

Google owns YouTube and one of the most effective forms of advertising I’ve done is to boost a book trailer. This is a visual world we live in and while it seems counterintuitive to produce video to sell a book, it’s a great way to show very busy and often distracted...

Are You Remarketing Your Target Market?

Scores of authors use social media to build their platform and many more use it in an attempt to get instant sales. But when a social media presence isn’t garnering additional sales, it could be time to step back and ask yourself if you’re so busy trying to get new...

Protected: Week 24 – Google KeyWord Planner and Advertising

This week we take a look at Google’s search engine, how advertising on Google works differently from traditional media and how you can use it to effectively—and inexpensively—target your customers. Even if you do not use Google specifically, the lessons here can help...

Why Direct Mail Isn’t Dead

Did you check your mail yesterday? Stop and think about that for a moment. What was it like when you checked your email inbox? Did you delete one email after another without opening it? That’s what most people do these days; they’re slammed with emails they didn’t ask...

Protected: Week 23 – Assessing Other Social Media Platforms

This course explores the most popular social media platforms for this year but there are always more sites popping up—Tumblr, Google+, Flickr, Reddit, Snapchat, Whatsup, Quora, Vine, Periscope, BizSugar—and the list goes on and on. So how do you know which ones you...

Protected: Week 22 – LinkedIn

We continue the 52-Week Marketing Plan course with LinkedIn. Using LinkedIn is one good example of the importance of understanding your target audience, and it moves beyond that to connecting you with influencers that can raise your profile through networking...

Why Authors Aren’t Selling Books

The number one reason that authors don’t sell enough books is they fail to connect with their ideal audience. And the number one reason that occurs is because authors think their book is appealing to everybody. What exactly is an ideal audience? The ideal audience is...

Protected: Week 21 YouTube

Every author has, at one time or another, seen a book advertisement on television and fantasied about a commercial for their own book. However, television commercials are expensive and it’s nearly impossible to know if you are tapping into your ideal target market....

Book Sale Expectations Deciphered

Last week it was reported that a particular book sold less than 11,000 copies in the first week after its release and those sales were “disappointing”. The news prompted me to recall a husband-and-wife writing team whose book sold 100,000 copies the first week and...