Is Your Website Warning People Away?

Is Your Website Warning People Away?

In the summer of 2018, Google announced that any website without an SSL Certificate will display a warning to website visitors, telling them the site might be stealing their information and the website is not secure. I have seen this message many times and it has...
Is Your Book Cover Doing Its Job?

Is Your Book Cover Doing Its Job?

Your book cover has one purpose: to get a potential buyer to pick up the book. Even if they decide not to purchase it, the cover has done its job if it made someone curious enough to look closer—to read the synopsis, flip through the pages or read reviews. So how do...
How is Your Writing Changing the World?

How is Your Writing Changing the World?

Authors have a tendency to be myopic. For all the energy we place into writing imaginative prose, we generally don’t extend that imagination to our own careers. We think in terms of a three- to six-month book launch or perhaps, if we’re playing the long game, we give...
Characters That Make a Difference

Characters That Make a Difference

There are numerous ways to go about writing a book that makes a difference. One way is to show a set of circumstances through the eyes of the characters, and one compelling way to accomplish that is through their jobs. Below are a few ideas; I’d love to hear yours!...
It’s a Numbers Game

It’s a Numbers Game

Unless you are independently wealthy, there comes a time in a writer’s career when you have to work the numbers to reach your goals. Too often authors rely on a relatively small group of followers on social media or personal friends and family to buy enough quantity...
Are Your Demographics Changing?

Are Your Demographics Changing?

How long has it been since you identified your ideal target audience? Watch the video below or read this content below the video.   Your ideal reader is the person looking for precisely what you have just written. They are passionate about reading your work,...
What are You Writing to Change the World?

What are You Writing to Change the World?

The billionaire Richard Branson recently asked, “What are you doing to change the world?” It is not enough for businesses to remain in business simply to make a few individuals richer; in fact, the opposite is true. Businesses should exist because they bring something...
Create an Author Google Alert

Create an Author Google Alert

Authors depend on reviews and publicity, but too often we don’t know when someone has reviewed our work on a third party site or media publication, or when an online conversation exists about our books or ourselves as an author.   One way to monitor the web is to...
Are You Writing in the Right Genre?

Are You Writing in the Right Genre?

It seems that sensational nonfiction, particularly as related to politics, receives the bulk of publicity but accordingly to Simba Information Estimates, genre fiction is selling briskly. If you are an author capable of writing in multiple genres and you’re having...