Protected: Week 50-Implementation Strategies

Protected: Week 50-Implementation Strategies

This course has delved deep into marketing and promoting yourself as an author as well as your books. But let’s face it: we’re writers because we like to write. It’s easy to become overwhelmed by all there is to marketing—after all, there’s a whole segment of society...
How Monroe’s Motivated Sequence Can Sell Books

How Monroe’s Motivated Sequence Can Sell Books

Monroe’s Motivated Sequence was established in the 1930’s by Alan H. Monroe at Purdue University. It was developed as a technique for organizing speeches that persuade people to take action. However, you can use the same sequence whether you are giving a speech,...
Protected: Week 49-Four Stages of a Product’s Life

Protected: Week 49-Four Stages of a Product’s Life

There are four stages in a product’s life, and your book is a product. They are:   The Launch Growth Maturity Decline     One of the biggest reasons for sluggish sales is authors give up their marketing efforts during the Launch Stage, never making it...
Protected: Week 48 – Financials

Protected: Week 48 – Financials

Most authors would rather work with words and not numbers, and many of us cringe when we try to make heads-or-tails from the effectiveness of our promotional and marketing campaigns. But ROI (Return on Investment) is an important component in determining how...
5 Things to Change on Your Blog Today

5 Things to Change on Your Blog Today

  Change the menu link from “Blog” to “Articles” if your blog is part of your website. This changes your website visitor’s perception from casual musings to worthwhile reading. Remove the meta data—the author’s name, date of post and tags. The author’s name is...
Protected: Week 47-Advanced Blogging

Protected: Week 47-Advanced Blogging

Authors use blogging primarily to gain interest in their writing and maintain a following even when they do not have a new book release. There are some, however, that have crossed to a new level of Advanced Blogging. Advanced Blogging has three key elements:   A...
Does Your Website Have Visual Stimuli?

Does Your Website Have Visual Stimuli?

Neuromarketing is a fascinating concept that reaches beyond consumer behavior into the subconscious processing taking place within the consumer’s brain—potentially a reader’s brain while they are assessing whether to purchase your books. You may find it intriguing...

Protected: Week 46 – Snail Mail Campaigns

Snail mail is a costly way to reach customers, but if done correctly, it can also result in the highest number of sales. There are three basic components to using snail mail effectively: compiling the list, content and timing.     Compiling the List  ...
The Power of Color

The Power of Color

Visitors to your website will process color before they read the first word, and 93% of buyers will be influenced by the colors you’ve selected. This means that despite your best efforts to attract readers and entice them to purchase your books, the color of your...
Protected: Week 45 – Email Campaigns

Protected: Week 45 – Email Campaigns

With so many social media platforms an author can use, why spend the time developing your own email list? The answer is simple: because it’s the only list you own. Consider any of the social networks where you’ve worked to build a following and engage readers. What...