Creating Your Legacy

Creating Your Legacy

An author has a unique opportunity to create a work that can withstand the test of time. Sometimes their work is not adequately recognized during their lifetime but decades—or even centuries—later their work survives and their legacy truly begins. Consider some of...
Protected: Week 37 – Booksignings

Protected: Week 37 – Booksignings

This week we look at a traditional method to selling books: booksignings.   Why are Booksignings Important?   Less than 1% of all published books are stocked in book stores throughout the United States. If you are fortunate enough to have a major publisher,...

Protected: Week 36 – Blog Tours

This week we look at the unique opportunities offered through blog tours. A blog tour consists of “guest starring” on several blogs during a specified time period, such as a week or a month. Each stop can consist of one or more of the following: A cover reveal A guest...
The Best Writing

The Best Writing

He was born. Decades later, he died. And in between, something so profound happened in his life that it transformed him forever. That microcosm is what you need to capture in your novel. Sample ebook downloads average 20%, which means if your book is 300 pages the...

Protected: Week 35 – Giveaway Campaigns

Giveaway campaigns are promotional campaigns in which a prize is given to one or more usually randomly-drawn followers. Here are a few ways this can raise your profile and create awareness for your work:     Acquire Email Addresses Create a contest that...

Protected: Week 34-Television

Television offers a broad range of opportunities for the author from local to national appearances. Additionally, many shows now upload all or part of their programming to the Internet, broadening the potential audience and providing the author with a link that can be...

Protected: Week 33-Radio

This week we continue the 52-week Marketing Plan course with a focus on radio: how to be a compelling guest and whether you should advertise on this traditional media. But before we delve into those two issues, let’s take a look at how and when you choose a radio...

Protected: Week 32 – Magazines Content and Advertising

This week we continue our exploration of traditional marketing outlets by taking an in-depth look at magazines. They fall into at least four categories: major publications, mid-size publications, small publications and regional/local publications. How you approach...

Protected: Week 31-Newspapers Content and Advertising

This week we move from social media into more traditional media and specifically to newspapers. There are three forms of exposure in newspapers: articles (content) based on press releases, third party content (including reviews) and paid advertising.   According...

Protected: Week 30 – Analytics Made Easy

Assessing a promotional campaign’s effectiveness is often a moving target because it’s often difficult to impossible to determine what precipitated a purchase and how long a consumer waited to act after spotting an advertisement. The number one reason authors fail at...