Protected: Week 39-Libraries

Protected: Week 39-Libraries

Some of the best places to make a personal appearance, gain new fans and sell more books are libraries: public, privately funded, school and university libraries. There are nearly 120,000 library systems in the United States today, enough to make a public appearance...
When Your Book Has Been Pirated

When Your Book Has Been Pirated

A few years ago I was discussing a great book I’d read with a friend of mine, highly encouraging her to read it. It had been on the New York Times bestseller list in 1996, but let’s face it: some books are great regardless of their initial release dates....
Protected: Week 38-Signings vs Talks vs Events

Protected: Week 38-Signings vs Talks vs Events

Last week we looked at traditional bookstore signings in which you sit at a table, greet customers as they wander by, discuss, sign and sell your books. There are additional ways in which you can increase your chances of exposure and sales.     Talks There...
Creating Your Legacy

Creating Your Legacy

An author has a unique opportunity to create a work that can withstand the test of time. Sometimes their work is not adequately recognized during their lifetime but decades—or even centuries—later their work survives and their legacy truly begins. Consider some of...
Protected: Week 37 – Booksignings

Protected: Week 37 – Booksignings

This week we look at a traditional method to selling books: booksignings.   Why are Booksignings Important?   Less than 1% of all published books are stocked in book stores throughout the United States. If you are fortunate enough to have a major publisher,...

Protected: Week 36 – Blog Tours

This week we look at the unique opportunities offered through blog tours. A blog tour consists of “guest starring” on several blogs during a specified time period, such as a week or a month. Each stop can consist of one or more of the following: A cover reveal A guest...
The Best Writing

The Best Writing

He was born. Decades later, he died. And in between, something so profound happened in his life that it transformed him forever. That microcosm is what you need to capture in your novel. Sample ebook downloads average 20%, which means if your book is 300 pages the...

Protected: Week 35 – Giveaway Campaigns

Giveaway campaigns are promotional campaigns in which a prize is given to one or more usually randomly-drawn followers. Here are a few ways this can raise your profile and create awareness for your work:     Acquire Email Addresses Create a contest that...

Protected: Week 34-Television

Television offers a broad range of opportunities for the author from local to national appearances. Additionally, many shows now upload all or part of their programming to the Internet, broadening the potential audience and providing the author with a link that can be...

Protected: Week 33-Radio

This week we continue the 52-week Marketing Plan course with a focus on radio: how to be a compelling guest and whether you should advertise on this traditional media. But before we delve into those two issues, let’s take a look at how and when you choose a radio...