Protected: Week 52-Wrapping Up

Protected: Week 52-Wrapping Up

Congratulations! You made it through 52 weeks of a winning marketing plan for authors!   This time one year ago, you may have considered book marketing as something that was hit-or-miss or you may have been frustrated with a lack of sales after putting in so much...
How Thinking Like a Journalist Can Increase Book Sales

How Thinking Like a Journalist Can Increase Book Sales

This is a peek preview of some of the tips from the 52-week Marketing Plan course on how to think like a journalist and increase your chances of getting your name in newspapers, magazines and online publications as well as radio and television.   Discard the...
Protected: Week 52-Milestones and Contingencies

Protected: Week 52-Milestones and Contingencies

There will be times during your career in which things do not go according to plan, and this is particularly true with regard to book sales. Even authors whose books have appeared on the New York Times bestseller list have found themselves cut loose by publishers when...
Protected: Week 50-Implementation Strategies

Protected: Week 50-Implementation Strategies

This course has delved deep into marketing and promoting yourself as an author as well as your books. But let’s face it: we’re writers because we like to write. It’s easy to become overwhelmed by all there is to marketing—after all, there’s a whole segment of society...
How Monroe’s Motivated Sequence Can Sell Books

How Monroe’s Motivated Sequence Can Sell Books

Monroe’s Motivated Sequence was established in the 1930’s by Alan H. Monroe at Purdue University. It was developed as a technique for organizing speeches that persuade people to take action. However, you can use the same sequence whether you are giving a speech,...
Protected: Week 49-Four Stages of a Product’s Life

Protected: Week 49-Four Stages of a Product’s Life

There are four stages in a product’s life, and your book is a product. They are:   The Launch Growth Maturity Decline     One of the biggest reasons for sluggish sales is authors give up their marketing efforts during the Launch Stage, never making it...
Protected: Week 48 – Financials

Protected: Week 48 – Financials

Most authors would rather work with words and not numbers, and many of us cringe when we try to make heads-or-tails from the effectiveness of our promotional and marketing campaigns. But ROI (Return on Investment) is an important component in determining how...
5 Things to Change on Your Blog Today

5 Things to Change on Your Blog Today

  Change the menu link from “Blog” to “Articles” if your blog is part of your website. This changes your website visitor’s perception from casual musings to worthwhile reading. Remove the meta data—the author’s name, date of post and tags. The author’s name is...
Protected: Week 47-Advanced Blogging

Protected: Week 47-Advanced Blogging

Authors use blogging primarily to gain interest in their writing and maintain a following even when they do not have a new book release. There are some, however, that have crossed to a new level of Advanced Blogging. Advanced Blogging has three key elements:   A...
Does Your Website Have Visual Stimuli?

Does Your Website Have Visual Stimuli?

Neuromarketing is a fascinating concept that reaches beyond consumer behavior into the subconscious processing taking place within the consumer’s brain—potentially a reader’s brain while they are assessing whether to purchase your books. You may find it intriguing...

Protected: Week 46 – Snail Mail Campaigns

Snail mail is a costly way to reach customers, but if done correctly, it can also result in the highest number of sales. There are three basic components to using snail mail effectively: compiling the list, content and timing.     Compiling the List  ...
The Power of Color

The Power of Color

Visitors to your website will process color before they read the first word, and 93% of buyers will be influenced by the colors you’ve selected. This means that despite your best efforts to attract readers and entice them to purchase your books, the color of your...
Protected: Week 45 – Email Campaigns

Protected: Week 45 – Email Campaigns

With so many social media platforms an author can use, why spend the time developing your own email list? The answer is simple: because it’s the only list you own. Consider any of the social networks where you’ve worked to build a following and engage readers. What...
Bowker Releases 2016 Report

Bowker Releases 2016 Report

Bowker has released its latest report on Self-Publishing in the United States, encompassing 2011 through 2016. Even if you are traditionally published, the report is valuable. Though brick-and-mortar bookstores continue to be dominated by the largest New York...

Protected: Week 44-Catalogs, Brochures, Flyers

  Once upon a time before the Internet and before technology made it simple for small-to-mid-size publishers to format, publish and promote books, the majority of titles were released in the spring and fall. Both took advantage of high volume book-buying seasons,...
Stick Together and Avoid Being Eaten

Stick Together and Avoid Being Eaten

There’s a reason most animals stick with their own species in the wild; it’s the best defense mechanism to avoid being eaten. Because one individual can’t constantly be the lookout and participate in other activities to ensure their survival—such as eating, sleeping...
Protected: Week 43-Assembling Customer Enthusiasm

Protected: Week 43-Assembling Customer Enthusiasm

We all have those readers that we wish we could clone: they’re the first to purchase our books and they often recommend them to others. Too often, however, authors simply appreciate them—but they don’t tap into their influence. These readers are actually called...
Getting Ready for the Holidays

Getting Ready for the Holidays

If you haven’t begun preparing your marketing plan for the upcoming holidays, it’s time to get started. Your plan should be a multi-pronged approach, beginning with a detailed identification of your ideal target market. Don’t make the mistake of assuming “everybody”...

Protected: Week 42- Giveaways and Promotional Takeaways

As we progress to Week 42, we’ll look at things you can give to readers or potential new fans that will increase your chances for success. This week’s information is not in video format because I’ve added links to a long list of resources below. The Book Giveaway In...
10 Ways Authors Shoot Themselves in the Foot

10 Ways Authors Shoot Themselves in the Foot

There are countless ways in which authors harm their careers, sometimes ending them before they’ve hardly begun. Many of their actions are meant as shortcuts, attempts to propel them to success without the customary years of career building. Here are just a few:...