Create an Author Google Alert

Create an Author Google Alert

Authors depend on reviews and publicity, but too often we don’t know when someone has reviewed our work on a third party site or media publication, or when an online conversation exists about our books or ourselves as an author.   One way to monitor the web is to...
Are You Writing in the Right Genre?

Are You Writing in the Right Genre?

It seems that sensational nonfiction, particularly as related to politics, receives the bulk of publicity but accordingly to Simba Information Estimates, genre fiction is selling briskly. If you are an author capable of writing in multiple genres and you’re having...
Unexpected Amazon Fines—and How to Prevent Them

Unexpected Amazon Fines—and How to Prevent Them

  If you are a self-published author, you may have recently received an email from amazon fining you for a shipment of books. Amazon refers to it as a “chargeback” but it amounts to a fine if your order was not fulfilled exactly as they want it to be.  ...
Four Ideas to Engage Your Audience

Four Ideas to Engage Your Audience

The Internet has become a raging river with millions of pieces of information sailing past at breakneck speed. How can you make yourself heard above the roar, and get potential readers to engage in your social media posts and purchase your books? Here are four ideas:...
Understanding ROBO

Understanding ROBO

ROBO stands for Research Online, Buy Offline and it can be impacting your book sales. BazaarVoice has released their study of buying habits, and here are some takeaways:   According to Rutgers University, 78% of study participants say they still purchase in...
Are Foreign Hackers Attacking Your Website?

Are Foreign Hackers Attacking Your Website?

We’ve all heard the stories of hack attacks, but we tend to think of them as perpetrated against large corporations and government agencies. When we consider our own websites, we might not have credit card information or sensitive data contained in the background, so...
Protecting the Author Psyche

Protecting the Author Psyche

Authors are a sensitive group. They feel emotions more deeply than most; they have to, to be able to bring scenes to life, from hopelessness and anger to love and elation. They do not read words, hear or see them; they feel them. The words morph into three dimensional...
Navigating Facebook’s Changes

Navigating Facebook’s Changes

There’s been quite a bit of talk surrounding Facebook’s new algorithm changes as the social media giant seeks to address criticism of its platform, most notably during the 2016 Presidential US campaign. As Facebook attempts to return to its original model—that of...
Protected: Week 52-Wrapping Up

Protected: Week 52-Wrapping Up

Congratulations! You made it through 52 weeks of a winning marketing plan for authors!   This time one year ago, you may have considered book marketing as something that was hit-or-miss or you may have been frustrated with a lack of sales after putting in so much...
How Thinking Like a Journalist Can Increase Book Sales

How Thinking Like a Journalist Can Increase Book Sales

This is a peek preview of some of the tips from the 52-week Marketing Plan course on how to think like a journalist and increase your chances of getting your name in newspapers, magazines and online publications as well as radio and television.   Discard the...
Protected: Week 52-Milestones and Contingencies

Protected: Week 52-Milestones and Contingencies

There will be times during your career in which things do not go according to plan, and this is particularly true with regard to book sales. Even authors whose books have appeared on the New York Times bestseller list have found themselves cut loose by publishers when...
Protected: Week 50-Implementation Strategies

Protected: Week 50-Implementation Strategies

This course has delved deep into marketing and promoting yourself as an author as well as your books. But let’s face it: we’re writers because we like to write. It’s easy to become overwhelmed by all there is to marketing—after all, there’s a whole segment of society...
How Monroe’s Motivated Sequence Can Sell Books

How Monroe’s Motivated Sequence Can Sell Books

Monroe’s Motivated Sequence was established in the 1930’s by Alan H. Monroe at Purdue University. It was developed as a technique for organizing speeches that persuade people to take action. However, you can use the same sequence whether you are giving a speech,...
Protected: Week 49-Four Stages of a Product’s Life

Protected: Week 49-Four Stages of a Product’s Life

There are four stages in a product’s life, and your book is a product. They are:   The Launch Growth Maturity Decline     One of the biggest reasons for sluggish sales is authors give up their marketing efforts during the Launch Stage, never making it...
Protected: Week 48 – Financials

Protected: Week 48 – Financials

Most authors would rather work with words and not numbers, and many of us cringe when we try to make heads-or-tails from the effectiveness of our promotional and marketing campaigns. But ROI (Return on Investment) is an important component in determining how...
5 Things to Change on Your Blog Today

5 Things to Change on Your Blog Today

  Change the menu link from “Blog” to “Articles” if your blog is part of your website. This changes your website visitor’s perception from casual musings to worthwhile reading. Remove the meta data—the author’s name, date of post and tags. The author’s name is...
Protected: Week 47-Advanced Blogging

Protected: Week 47-Advanced Blogging

Authors use blogging primarily to gain interest in their writing and maintain a following even when they do not have a new book release. There are some, however, that have crossed to a new level of Advanced Blogging. Advanced Blogging has three key elements:   A...
Does Your Website Have Visual Stimuli?

Does Your Website Have Visual Stimuli?

Neuromarketing is a fascinating concept that reaches beyond consumer behavior into the subconscious processing taking place within the consumer’s brain—potentially a reader’s brain while they are assessing whether to purchase your books. You may find it intriguing...

Protected: Week 46 – Snail Mail Campaigns

Snail mail is a costly way to reach customers, but if done correctly, it can also result in the highest number of sales. There are three basic components to using snail mail effectively: compiling the list, content and timing.     Compiling the List  ...