Protected: Week 8 of The Marketing Plan: Market Growth

If you’ve been following and participating in the 52-week Marketing Plan course and videos, by now you should have identified what genre or genres your books fall within and you should have an understanding of Market Trends. Now we’re going to take this even...
How to Deal with a Negative Review

How to Deal with a Negative Review

Almost all authors and most businesses will encounter a negative review, negative public comment or negative press. Learn how to plan for this happening to you by watching this 14-minute video and downloading the Negative Plan Chart below. By having a plan, you can...

What’s in a Face?

We have all, no doubt, heard the common saying about judging a book by its cover but rarely do we read how an author’s appearance can create a perception among readers and potential readers alike. It has been nearly twenty years since the publisher of my first...

Creating a Book Trailer

Book trailers are one of the best ways to convey the content of your book and get readers interested in buying it. YouTube is the 2nd largest search engine in use today (after Google) and advertising your book trailer on YouTube is one of the least expensive and most...

Use Social Media to Sell More Books

Did you know that more than 65% of all Facebook users are on Facebook every single day? Or that Twitter is the best vehicle for selling Business-to-Business but not Business-to-Consumer? Do you know how to create your own channels on YouTube? Or why Instagram is...

Protected: Week 6 Marketing Plan: Market Needs

WEEK 6 OF THE MARKETING PLAN: MARKET NEEDS There are three main reasons why people use the Internet and specifically search engines: for knowledge, shopping and entertainment. In order to tap into these markets, it’s important to understand the individual’s needs and...

Landing Pages are Critical to Author Sales

A common lament among authors is they participate in a lot of marketing efforts, they see their platforms growing and yet their sales do not reflect their efforts. To understand what is going on and remedy this situation, we need to understand three terms: marketing,...

The Difference Between a Wish and a Goal

Each year I hear numerous authors set a New Year’s Resolution to sell more books. The refrain continues throughout the year as authors release a new book or they decide they want to sell more books. But there’s a huge difference between wanting to sell...