Welcome to The Novel Business!

This site is designed for the serious author or small publisher – someone interested in operating like a business, including earning a sustainable profit.

Can you find all this information online already? Sure you can. I’ve spent more than 15 years and thousands of dollars compiling all this information. What we accomplish here provides you with one place that either answers all your questions or points you in the right direction.

Please be sure to sign up for our free newsletter below, The Novel Business, to receive great tips and tricks.

Are Foreign Hackers Attacking Your Website?

We’ve all heard the stories of hack attacks, but we tend to think of them as perpetrated against large corporations and government agencies. When we consider our own websites, we might not have credit card information or sensitive data contained in the background, so...

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Protecting the Author Psyche

Authors are a sensitive group. They feel emotions more deeply than most; they have to, to be able to bring scenes to life, from hopelessness and anger to love and elation. They do not read words, hear or see them; they feel them. The words morph into three dimensional...

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Navigating Facebook’s Changes

There’s been quite a bit of talk surrounding Facebook’s new algorithm changes as the social media giant seeks to address criticism of its platform, most notably during the 2016 Presidential US campaign. As Facebook attempts to return to its original model—that of...

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How Thinking Like a Journalist Can Increase Book Sales

This is a peek preview of some of the tips from the 52-week Marketing Plan course on how to think like a journalist and increase your chances of getting your name in newspapers, magazines and online publications as well as radio and television.   Discard the...

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How Monroe’s Motivated Sequence Can Sell Books

Monroe’s Motivated Sequence was established in the 1930’s by Alan H. Monroe at Purdue University. It was developed as a technique for organizing speeches that persuade people to take action. However, you can use the same sequence whether you are giving a speech,...

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5 Things to Change on Your Blog Today

  Change the menu link from “Blog” to “Articles” if your blog is part of your website. This changes your website visitor’s perception from casual musings to worthwhile reading. Remove the meta data—the author’s name, date of post and tags. The author’s name is...

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Does Your Website Have Visual Stimuli?

Neuromarketing is a fascinating concept that reaches beyond consumer behavior into the subconscious processing taking place within the consumer’s brain—potentially a reader’s brain while they are assessing whether to purchase your books. You may find it intriguing...

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The Power of Color

Visitors to your website will process color before they read the first word, and 93% of buyers will be influenced by the colors you’ve selected. This means that despite your best efforts to attract readers and entice them to purchase your books, the color of your...

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Bowker Releases 2016 Report

Bowker has released its latest report on Self-Publishing in the United States, encompassing 2011 through 2016. Even if you are traditionally published, the report is valuable. Though brick-and-mortar bookstores continue to be dominated by the largest New York...

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Stick Together and Avoid Being Eaten

There’s a reason most animals stick with their own species in the wild; it’s the best defense mechanism to avoid being eaten. Because one individual can’t constantly be the lookout and participate in other activities to ensure their survival—such as eating, sleeping...

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Getting Ready for the Holidays

If you haven’t begun preparing your marketing plan for the upcoming holidays, it’s time to get started. Your plan should be a multi-pronged approach, beginning with a detailed identification of your ideal target market. Don’t make the mistake of assuming “everybody”...

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10 Ways Authors Shoot Themselves in the Foot

There are countless ways in which authors harm their careers, sometimes ending them before they’ve hardly begun. Many of their actions are meant as shortcuts, attempts to propel them to success without the customary years of career building. Here are just a few:...

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On Language

Authors have debated the use of profanity or vulgarisms in their books for years, often citing so-called experts that advocate for or against its use. This past weekend, I encountered an author that claimed her books would not sell (according to her publisher) if she...

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When Your Book Has Been Pirated

A few years ago I was discussing a great book I’d read with a friend of mine, highly encouraging her to read it. It had been on the New York Times bestseller list in 1996, but let’s face it: some books are great regardless of their initial release dates....

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Creating Your Legacy

An author has a unique opportunity to create a work that can withstand the test of time. Sometimes their work is not adequately recognized during their lifetime but decades—or even centuries—later their work survives and their legacy truly begins. Consider some of...

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The Best Writing

He was born. Decades later, he died. And in between, something so profound happened in his life that it transformed him forever. That microcosm is what you need to capture in your novel. Sample ebook downloads average 20%, which means if your book is 300 pages the...

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How Are You Using Your Platform?

Thanks to the Internet and social media, it is now possible for every person to have an international platform, and whether or not you’ve realized it every tweet, every post, every picture or video in your feed helps to create a public persona of who you are as an...

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Marketing a New Release

I’m very happy to introduce my guest today; award winning author Maggie Thom loves the challenge of creating a web of secrets, lies and deceit. She doesn’t want you to figure it out until the end and as someone who loves twists and turns, I can say that she...

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