10 Ways Authors Shoot Themselves in the Foot

10 Ways Authors Shoot Themselves in the Foot

There are countless ways in which authors harm their careers, sometimes ending them before they’ve hardly begun. Many of their actions are meant as shortcuts, attempts to propel them to success without the customary years of career building. Here are just a few:...
On Language

On Language

Authors have debated the use of profanity or vulgarisms in their books for years, often citing so-called experts that advocate for or against its use. This past weekend, I encountered an author that claimed her books would not sell (according to her publisher) if she...
When Your Book Has Been Pirated

When Your Book Has Been Pirated

A few years ago I was discussing a great book I’d read with a friend of mine, highly encouraging her to read it. It had been on the New York Times bestseller list in 1996, but let’s face it: some books are great regardless of their initial release dates....
Creating Your Legacy

Creating Your Legacy

An author has a unique opportunity to create a work that can withstand the test of time. Sometimes their work is not adequately recognized during their lifetime but decades—or even centuries—later their work survives and their legacy truly begins. Consider some of...
The Best Writing

The Best Writing

He was born. Decades later, he died. And in between, something so profound happened in his life that it transformed him forever. That microcosm is what you need to capture in your novel. Sample ebook downloads average 20%, which means if your book is 300 pages the...
Book Sale Expectations Deciphered

Book Sale Expectations Deciphered

Last week it was reported that a particular book sold less than 11,000 copies in the first week after its release and those sales were “disappointing”. The news prompted me to recall a husband-and-wife writing team whose book sold 100,000 copies the first week and...
How to Deal with a Negative Review

How to Deal with a Negative Review

Almost all authors and most businesses will encounter a negative review, negative public comment or negative press. Learn how to plan for this happening to you by watching this 14-minute video and downloading the Negative Plan Chart below. By having a plan, you can...
What’s in a Face?

What’s in a Face?

We have all, no doubt, heard the common saying about judging a book by its cover but rarely do we read how an author’s appearance can create a perception among readers and potential readers alike. It has been nearly twenty years since the publisher of my first...

What Type of Author Are You?

Authors write for a variety of reasons and why you write greatly determines what you should do—if anything—for book sales. For example, some authors write simply for pleasure or to process their own thoughts. Writing can be cathartic, especially when writing one’s...