Are You Writing in the Right Genre?

Are You Writing in the Right Genre?

It seems that sensational nonfiction, particularly as related to politics, receives the bulk of publicity but accordingly to Simba Information Estimates, genre fiction is selling briskly. If you are an author capable of writing in multiple genres and you’re having...
Four Ideas to Engage Your Audience

Four Ideas to Engage Your Audience

The Internet has become a raging river with millions of pieces of information sailing past at breakneck speed. How can you make yourself heard above the roar, and get potential readers to engage in your social media posts and purchase your books? Here are four ideas:...
Understanding ROBO

Understanding ROBO

ROBO stands for Research Online, Buy Offline and it can be impacting your book sales. BazaarVoice has released their study of buying habits, and here are some takeaways:   According to Rutgers University, 78% of study participants say they still purchase in...
Navigating Facebook’s Changes

Navigating Facebook’s Changes

There’s been quite a bit of talk surrounding Facebook’s new algorithm changes as the social media giant seeks to address criticism of its platform, most notably during the 2016 Presidential US campaign. As Facebook attempts to return to its original model—that of...
How Thinking Like a Journalist Can Increase Book Sales

How Thinking Like a Journalist Can Increase Book Sales

This is a peek preview of some of the tips from the 52-week Marketing Plan course on how to think like a journalist and increase your chances of getting your name in newspapers, magazines and online publications as well as radio and television.   Discard the...
How Monroe’s Motivated Sequence Can Sell Books

How Monroe’s Motivated Sequence Can Sell Books

Monroe’s Motivated Sequence was established in the 1930’s by Alan H. Monroe at Purdue University. It was developed as a technique for organizing speeches that persuade people to take action. However, you can use the same sequence whether you are giving a speech,...
Does Your Website Have Visual Stimuli?

Does Your Website Have Visual Stimuli?

Neuromarketing is a fascinating concept that reaches beyond consumer behavior into the subconscious processing taking place within the consumer’s brain—potentially a reader’s brain while they are assessing whether to purchase your books. You may find it intriguing...
The Power of Color

The Power of Color

Visitors to your website will process color before they read the first word, and 93% of buyers will be influenced by the colors you’ve selected. This means that despite your best efforts to attract readers and entice them to purchase your books, the color of your...
Bowker Releases 2016 Report

Bowker Releases 2016 Report

Bowker has released its latest report on Self-Publishing in the United States, encompassing 2011 through 2016. Even if you are traditionally published, the report is valuable. Though brick-and-mortar bookstores continue to be dominated by the largest New York...
Stick Together and Avoid Being Eaten

Stick Together and Avoid Being Eaten

There’s a reason most animals stick with their own species in the wild; it’s the best defense mechanism to avoid being eaten. Because one individual can’t constantly be the lookout and participate in other activities to ensure their survival—such as eating, sleeping...