Are You Remarketing Your Target Market?

Scores of authors use social media to build their platform and many more use it in an attempt to get instant sales. But when a social media presence isn’t garnering additional sales, it could be time to step back and ask yourself if you’re so busy trying to get new...

Why Direct Mail Isn’t Dead

Did you check your mail yesterday? Stop and think about that for a moment. What was it like when you checked your email inbox? Did you delete one email after another without opening it? That’s what most people do these days; they’re slammed with emails they didn’t ask...

Why Authors Aren’t Selling Books

The number one reason that authors don’t sell enough books is they fail to connect with their ideal audience. And the number one reason that occurs is because authors think their book is appealing to everybody. What exactly is an ideal audience? The ideal audience is...

Book Sale Expectations Deciphered

Last week it was reported that a particular book sold less than 11,000 copies in the first week after its release and those sales were “disappointing”. The news prompted me to recall a husband-and-wife writing team whose book sold 100,000 copies the first week and...

When Your Marketing Campaign Is Not Working

You’re doing everything you can to promote your book, including blogging, social media, public appearances, signings and even advertising but your books aren’t selling. What can you do? Here are ten tips below: Write the Best Book Possible First, make sure you have...

Advertising 101

Most authors will market their books at one time or another through free online efforts, but have you ever wondered whether paid advertising is worth the investment? Or have you tried paid advertising with hit-or-miss results?   Determine Your Goal Before placing...

Protected: Week 8 of The Marketing Plan: Market Growth

If you’ve been following and participating in the 52-week Marketing Plan course and videos, by now you should have identified what genre or genres your books fall within and you should have an understanding of Market Trends. Now we’re going to take this even...

What’s in a Face?

We have all, no doubt, heard the common saying about judging a book by its cover but rarely do we read how an author’s appearance can create a perception among readers and potential readers alike. It has been nearly twenty years since the publisher of my first...