How Monroe’s Motivated Sequence Can Sell Books

How Monroe’s Motivated Sequence Can Sell Books

Monroe’s Motivated Sequence was established in the 1930’s by Alan H. Monroe at Purdue University. It was developed as a technique for organizing speeches that persuade people to take action. However, you can use the same sequence whether you are giving a speech,...
Does Your Website Have Visual Stimuli?

Does Your Website Have Visual Stimuli?

Neuromarketing is a fascinating concept that reaches beyond consumer behavior into the subconscious processing taking place within the consumer’s brain—potentially a reader’s brain while they are assessing whether to purchase your books. You may find it intriguing...
The Power of Color

The Power of Color

Visitors to your website will process color before they read the first word, and 93% of buyers will be influenced by the colors you’ve selected. This means that despite your best efforts to attract readers and entice them to purchase your books, the color of your...
Bowker Releases 2016 Report

Bowker Releases 2016 Report

Bowker has released its latest report on Self-Publishing in the United States, encompassing 2011 through 2016. Even if you are traditionally published, the report is valuable. Though brick-and-mortar bookstores continue to be dominated by the largest New York...
Stick Together and Avoid Being Eaten

Stick Together and Avoid Being Eaten

There’s a reason most animals stick with their own species in the wild; it’s the best defense mechanism to avoid being eaten. Because one individual can’t constantly be the lookout and participate in other activities to ensure their survival—such as eating, sleeping...
Getting Ready for the Holidays

Getting Ready for the Holidays

If you haven’t begun preparing your marketing plan for the upcoming holidays, it’s time to get started. Your plan should be a multi-pronged approach, beginning with a detailed identification of your ideal target market. Don’t make the mistake of assuming “everybody”...
The Best Writing

The Best Writing

He was born. Decades later, he died. And in between, something so profound happened in his life that it transformed him forever. That microcosm is what you need to capture in your novel. Sample ebook downloads average 20%, which means if your book is 300 pages the...
How Are You Using Your Platform?

How Are You Using Your Platform?

Thanks to the Internet and social media, it is now possible for every person to have an international platform, and whether or not you’ve realized it every tweet, every post, every picture or video in your feed helps to create a public persona of who you are as an...
Marketing a New Release

Marketing a New Release

I’m very happy to introduce my guest today; award winning author Maggie Thom loves the challenge of creating a web of secrets, lies and deceit. She doesn’t want you to figure it out until the end and as someone who loves twists and turns, I can say that she...
Are You Remarketing Your Target Market?

Are You Remarketing Your Target Market?

Scores of authors use social media to build their platform and many more use it in an attempt to get instant sales. But when a social media presence isn’t garnering additional sales, it could be time to step back and ask yourself if you’re so busy trying to get new...