Protected: Week 6 Marketing Plan: Market Needs

WEEK 6 OF THE MARKETING PLAN: MARKET NEEDS There are three main reasons why people use the Internet and specifically search engines: for knowledge, shopping and entertainment. In order to tap into these markets, it’s important to understand the individual’s needs and...

Landing Pages are Critical to Author Sales

A common lament among authors is they participate in a lot of marketing efforts, they see their platforms growing and yet their sales do not reflect their efforts. To understand what is going on and remedy this situation, we need to understand three terms: marketing,...

The Difference Between a Wish and a Goal

Each year I hear numerous authors set a New Year’s Resolution to sell more books. The refrain continues throughout the year as authors release a new book or they decide they want to sell more books. But there’s a huge difference between wanting to sell...

The Author’s Guide to Blogging

I’m a novelist and when I was first advised to begin blogging, I drew a complete blank. Give me 400 blank pages and I can fill them up with characters, scenes, plots and subplots, but give me a blog and I had a challenge. I had two major issues: what to blog...

Protected: Week 3 of The Marketing Plan Your Ideal Reader

Your Ideal Reader Welcome to Week 3 of The Marketing Plan! This week we continue to identify your ideal reader and where he or she “hangs out” –which is the ideal place to connect with them. If you have written in several genres, you will need to perform this process...

Protected: Week 2 of The Marketing Plan The Market Segment

Welcome to Week 2 of the 52-Week Marketing Plan! According to Statista (https://www.statista.com/topics/1177/book-market/) the global book publishing market saw $113B in revenue in 2015 and is expected to increase to $123B by 2020. That is only a 0.09% increase over a...

The Novel As a Business

Last week we discussed the various types of authors. Unless you are writing solely for your own eyes or for a selected group of friends and family, once your writing is published, you become a business and your book becomes your product. If you’re short on time,...