Why Authors Aren’t Selling Books

Why Authors Aren’t Selling Books

The number one reason that authors don’t sell enough books is they fail to connect with their ideal audience. And the number one reason that occurs is because authors think their book is appealing to everybody. What exactly is an ideal audience? The ideal audience is...
Book Sale Expectations Deciphered

Book Sale Expectations Deciphered

Last week it was reported that a particular book sold less than 11,000 copies in the first week after its release and those sales were “disappointing”. The news prompted me to recall a husband-and-wife writing team whose book sold 100,000 copies the first week and...
When Your Marketing Campaign Is Not Working

When Your Marketing Campaign Is Not Working

You’re doing everything you can to promote your book, including blogging, social media, public appearances, signings and even advertising but your books aren’t selling. What can you do? Here are ten tips below: Write the Best Book Possible First, make sure you have...
Advertising 101

Advertising 101

Most authors will market their books at one time or another through free online efforts, but have you ever wondered whether paid advertising is worth the investment? Or have you tried paid advertising with hit-or-miss results?   Determine Your Goal Before placing...
What’s in a Face?

What’s in a Face?

We have all, no doubt, heard the common saying about judging a book by its cover but rarely do we read how an author’s appearance can create a perception among readers and potential readers alike. It has been nearly twenty years since the publisher of my first...
Use Social Media to Sell More Books

Use Social Media to Sell More Books

Did you know that more than 65% of all Facebook users are on Facebook every single day? Or that Twitter is the best vehicle for selling Business-to-Business but not Business-to-Consumer? Do you know how to create your own channels on YouTube? Or why Instagram is...
Landing Pages are Critical to Author Sales

Landing Pages are Critical to Author Sales

A common lament among authors is they participate in a lot of marketing efforts, they see their platforms growing and yet their sales do not reflect their efforts. To understand what is going on and remedy this situation, we need to understand three terms: marketing,...
The Difference Between a Wish and a Goal

The Difference Between a Wish and a Goal

Each year I hear numerous authors set a New Year’s Resolution to sell more books. The refrain continues throughout the year as authors release a new book or they decide they want to sell more books. But there’s a huge difference between wanting to sell...
The Author’s Guide to Blogging

The Author’s Guide to Blogging

I’m a novelist and when I was first advised to begin blogging, I drew a complete blank. Give me 400 blank pages and I can fill them up with characters, scenes, plots and subplots, but give me a blog and I had a challenge. I had two major issues: what to blog...