Protected: Week 43-Assembling Customer Enthusiasm

Protected: Week 43-Assembling Customer Enthusiasm

We all have those readers that we wish we could clone: they’re the first to purchase our books and they often recommend them to others. Too often, however, authors simply appreciate them—but they don’t tap into their influence. These readers are actually called...

Protected: Week 42- Giveaways and Promotional Takeaways

As we progress to Week 42, we’ll look at things you can give to readers or potential new fans that will increase your chances for success. This week’s information is not in video format because I’ve added links to a long list of resources below. The Book Giveaway In...
Protected: Week 41-Before During and After an Event

Protected: Week 41-Before During and After an Event

  Before the Event   Attend similar events and pay special attention to how other authors set up their tables, what they are using for displays and what types of giveaways they provide. If that isn’t feasible, look for events online in which photographs are...

Protected: Week 40-Community Events

This week we look at the proliferation of community events and how you can pick and choose which ones will be the most advantageous to your career and/or your book sales. This includes book festivals and literary events but also events that are not literary in nature....
Protected: Week 39-Libraries

Protected: Week 39-Libraries

Some of the best places to make a personal appearance, gain new fans and sell more books are libraries: public, privately funded, school and university libraries. There are nearly 120,000 library systems in the United States today, enough to make a public appearance...
Protected: Week 38-Signings vs Talks vs Events

Protected: Week 38-Signings vs Talks vs Events

Last week we looked at traditional bookstore signings in which you sit at a table, greet customers as they wander by, discuss, sign and sell your books. There are additional ways in which you can increase your chances of exposure and sales.     Talks There...
Protected: Week 37 – Booksignings

Protected: Week 37 – Booksignings

This week we look at a traditional method to selling books: booksignings.   Why are Booksignings Important?   Less than 1% of all published books are stocked in book stores throughout the United States. If you are fortunate enough to have a major publisher,...

Protected: Week 36 – Blog Tours

This week we look at the unique opportunities offered through blog tours. A blog tour consists of “guest starring” on several blogs during a specified time period, such as a week or a month. Each stop can consist of one or more of the following: A cover reveal A guest...

Protected: Week 35 – Giveaway Campaigns

Giveaway campaigns are promotional campaigns in which a prize is given to one or more usually randomly-drawn followers. Here are a few ways this can raise your profile and create awareness for your work:     Acquire Email Addresses Create a contest that...

Protected: Week 34-Television

Television offers a broad range of opportunities for the author from local to national appearances. Additionally, many shows now upload all or part of their programming to the Internet, broadening the potential audience and providing the author with a link that can be...