Protected: Week 17 – Twitter

This week we begin exploring a variety of social media platforms to raise awareness of you and your books and lead to greater sales, and this week we’ll be focusing on Twitter. In a few weeks, we’ll look at paid Twitter advertising but for now, we’re focusing on free...

Protected: Week 16 – The Author as an Expert

All of the lessons thus far have pertained to books already written, but this lesson is particularly useful for future books you wish to write. By looking at your writing from the standpoint of marketing, you can greatly increase your chances for media exposure. If...

Protected: Week 15-Special Interest Stories

This week we focus on creating buzz through special interest stories. Your first assignment is to read the book you wish to promote. That’s right. Read your own book. And this time, you should focus on all those stories hidden within your book; stories of the research...

Protected: Week 14-The Promotional Campaign

This week we finish the Four P’s of Product, Price, Place and Promotion with the steps involved in an effective promotion. Remember that there is a difference between Marketing, Promotion and Sales. Think of Marketing as raising awareness of you and your product (your...

Protected: Week 13 of The Marketing Plan – Distribution

This week we take an in-depth look at Place (Distribution) in the Four P’s (Product, Price, Place and Promotion). This is the biggest difference between authors published by the largest publishers and those self-published or published by small to medium-sized...

Protected: Week 12 of The Marketing Plan – Price

This week we continue our exploration of the Four P’s (product, price, place and promotion), focusing on Price. Here’s the video for this week:   Products are generally marketed using one of these strategies—Differentiation, Focus or Cost—or a combination...

Protected: Week 11 of The Marketing Plan – Product

Welcome to Week 11 of the comprehensive 52-week Marketing Plan for authors. This week we begin to tackle the Four P’s in Marketing: Product, Price, Place (Distribution) and Promotion, and this week we take a closer look at your Product.   The Products First,...

Protected: Week 10 of The Marketing Plan: Competition

WEEK 10: COMPETITION Welcome to Week 10! Earlier in this course, we discussed competition—other authors who offer the same type of reading experience that we offer with our books and who are considerably more successful, such as those on the New York Times bestseller...

Protected: Week 8 of The Marketing Plan: Market Growth

If you’ve been following and participating in the 52-week Marketing Plan course and videos, by now you should have identified what genre or genres your books fall within and you should have an understanding of Market Trends. Now we’re going to take this even...