Protected: Week 30 – Analytics Made Easy

Assessing a promotional campaign’s effectiveness is often a moving target because it’s often difficult to impossible to determine what precipitated a purchase and how long a consumer waited to act after spotting an advertisement. The number one reason authors fail at...

Protected: Week 29-Assessing Advertising Success

We’ve explored social media platforms such as Facebook, Twitter, Pinterest and YouTube both from an advertising perspective as well as through free promotional strategies. But how do you know whether your efforts and investment have been productive? Do not make the...

Protected: amazon Advertising

Over the years there has been some controversy among authors and publishers regarding the behemoth amazon.com; however, if it was not for amazon, chances are most indies would not have much of a chance in the marketplace. They have truly leveled the playing field,...

Protected: Week 27 – Twitter Advertising and Post Boosts

Like Facebook, there are two ways you can advertise on Twitter: through boosted posts (tweets) or through the placement of ads. Before you begin, however, it’s important to understand who uses Twitter. Although it’s possible to reach the consumer (the reader) through...

Protected: Week 26 – Facebook Advertising and Boosts

There are two major ways to reach an audience outside of your current followers on Facebook; one is to boost a post and the other is to place an ad. The difference is in the amount of information you can include; a post can be lengthy and can consist of video and/or...

Protected: Week 25 – YouTube Advertising

Google owns YouTube and one of the most effective forms of advertising I’ve done is to boost a book trailer. This is a visual world we live in and while it seems counterintuitive to produce video to sell a book, it’s a great way to show very busy and often distracted...

Protected: Week 24 – Google KeyWord Planner and Advertising

This week we take a look at Google’s search engine, how advertising on Google works differently from traditional media and how you can use it to effectively—and inexpensively—target your customers. Even if you do not use Google specifically, the lessons here can help...

Protected: Week 23 – Assessing Other Social Media Platforms

This course explores the most popular social media platforms for this year but there are always more sites popping up—Tumblr, Google+, Flickr, Reddit, Snapchat, Whatsup, Quora, Vine, Periscope, BizSugar—and the list goes on and on. So how do you know which ones you...

Protected: Week 22 – LinkedIn

We continue the 52-Week Marketing Plan course with LinkedIn. Using LinkedIn is one good example of the importance of understanding your target audience, and it moves beyond that to connecting you with influencers that can raise your profile through networking...