Protected: Week 26 – Facebook Advertising and Boosts

There are two major ways to reach an audience outside of your current followers on Facebook; one is to boost a post and the other is to place an ad. The difference is in the amount of information you can include; a post can be lengthy and can consist of video and/or...

Protected: Week 25 – YouTube Advertising

Google owns YouTube and one of the most effective forms of advertising I’ve done is to boost a book trailer. This is a visual world we live in and while it seems counterintuitive to produce video to sell a book, it’s a great way to show very busy and often distracted...

Protected: Week 24 – Google KeyWord Planner and Advertising

This week we take a look at Google’s search engine, how advertising on Google works differently from traditional media and how you can use it to effectively—and inexpensively—target your customers. Even if you do not use Google specifically, the lessons here can help...

Protected: Week 23 – Assessing Other Social Media Platforms

This course explores the most popular social media platforms for this year but there are always more sites popping up—Tumblr, Google+, Flickr, Reddit, Snapchat, Whatsup, Quora, Vine, Periscope, BizSugar—and the list goes on and on. So how do you know which ones you...

Protected: Week 22 – LinkedIn

We continue the 52-Week Marketing Plan course with LinkedIn. Using LinkedIn is one good example of the importance of understanding your target audience, and it moves beyond that to connecting you with influencers that can raise your profile through networking...

Protected: Week 21 YouTube

Every author has, at one time or another, seen a book advertisement on television and fantasied about a commercial for their own book. However, television commercials are expensive and it’s nearly impossible to know if you are tapping into your ideal target market....

Protected: Week 20 – Other Social Networks

Over the past three weeks, we’ve taken a close look at Facebook, Twitter and Pinterest but there are a variety of additional social networks available. With so many options, an author can’t possibly be on all of them and do them justice, so how do you know where you...

Protected: Week 19-Pinterest

This week in the 52-Week Marketing Plan course we’re focusing on Pinterest to further your reach to prospective readers.   Why Pinterest? Here are a few statistics: There are 150 million users on Pinterest. It’s estimated that a tweet’s lifespan is 24 minutes and...

Protected: Week 18 – Facebook

It’s Week 18 in the 52-week Marketing Plan Course, and we’re taking a look at Facebook. First, the basics: There are two types of accounts you can have on Facebook: personal and professional. If you have a personal page, it will look similar to this (see below)....

Protected: Week 17 – Twitter

This week we begin exploring a variety of social media platforms to raise awareness of you and your books and lead to greater sales, and this week we’ll be focusing on Twitter. In a few weeks, we’ll look at paid Twitter advertising but for now, we’re focusing on free...