Protected: Week 21 YouTube

Every author has, at one time or another, seen a book advertisement on television and fantasied about a commercial for their own book. However, television commercials are expensive and it’s nearly impossible to know if you are tapping into your ideal target market....

Protected: Week 20 – Other Social Networks

Over the past three weeks, we’ve taken a close look at Facebook, Twitter and Pinterest but there are a variety of additional social networks available. With so many options, an author can’t possibly be on all of them and do them justice, so how do you know where you...

Protected: Week 19-Pinterest

This week in the 52-Week Marketing Plan course we’re focusing on Pinterest to further your reach to prospective readers.   Why Pinterest? Here are a few statistics: There are 150 million users on Pinterest. It’s estimated that a tweet’s lifespan is 24 minutes and...

Protected: Week 18 – Facebook

It’s Week 18 in the 52-week Marketing Plan Course, and we’re taking a look at Facebook. First, the basics: There are two types of accounts you can have on Facebook: personal and professional. If you have a personal page, it will look similar to this (see below)....

Protected: Week 17 – Twitter

This week we begin exploring a variety of social media platforms to raise awareness of you and your books and lead to greater sales, and this week we’ll be focusing on Twitter. In a few weeks, we’ll look at paid Twitter advertising but for now, we’re focusing on free...

Protected: Week 16 – The Author as an Expert

All of the lessons thus far have pertained to books already written, but this lesson is particularly useful for future books you wish to write. By looking at your writing from the standpoint of marketing, you can greatly increase your chances for media exposure. If...

Protected: Week 15-Special Interest Stories

This week we focus on creating buzz through special interest stories. Your first assignment is to read the book you wish to promote. That’s right. Read your own book. And this time, you should focus on all those stories hidden within your book; stories of the research...

Protected: Week 14-The Promotional Campaign

This week we finish the Four P’s of Product, Price, Place and Promotion with the steps involved in an effective promotion. Remember that there is a difference between Marketing, Promotion and Sales. Think of Marketing as raising awareness of you and your product (your...

Protected: Week 13 of The Marketing Plan – Distribution

This week we take an in-depth look at Place (Distribution) in the Four P’s (Product, Price, Place and Promotion). This is the biggest difference between authors published by the largest publishers and those self-published or published by small to medium-sized...

Protected: Week 12 of The Marketing Plan – Price

This week we continue our exploration of the Four P’s (product, price, place and promotion), focusing on Price. Here’s the video for this week:   Products are generally marketed using one of these strategies—Differentiation, Focus or Cost—or a combination...