Protected: Week 52-Wrapping Up

Protected: Week 52-Wrapping Up

Congratulations! You made it through 52 weeks of a winning marketing plan for authors!   This time one year ago, you may have considered book marketing as something that was hit-or-miss or you may have been frustrated with a lack of sales after putting in so much...
Protected: Week 52-Milestones and Contingencies

Protected: Week 52-Milestones and Contingencies

There will be times during your career in which things do not go according to plan, and this is particularly true with regard to book sales. Even authors whose books have appeared on the New York Times bestseller list have found themselves cut loose by publishers when...
Protected: Week 50-Implementation Strategies

Protected: Week 50-Implementation Strategies

This course has delved deep into marketing and promoting yourself as an author as well as your books. But let’s face it: we’re writers because we like to write. It’s easy to become overwhelmed by all there is to marketing—after all, there’s a whole segment of society...
Protected: Week 49-Four Stages of a Product’s Life

Protected: Week 49-Four Stages of a Product’s Life

There are four stages in a product’s life, and your book is a product. They are:   The Launch Growth Maturity Decline     One of the biggest reasons for sluggish sales is authors give up their marketing efforts during the Launch Stage, never making it...
Protected: Week 48 – Financials

Protected: Week 48 – Financials

Most authors would rather work with words and not numbers, and many of us cringe when we try to make heads-or-tails from the effectiveness of our promotional and marketing campaigns. But ROI (Return on Investment) is an important component in determining how...
Protected: Week 47-Advanced Blogging

Protected: Week 47-Advanced Blogging

Authors use blogging primarily to gain interest in their writing and maintain a following even when they do not have a new book release. There are some, however, that have crossed to a new level of Advanced Blogging. Advanced Blogging has three key elements:   A...

Protected: Week 46 – Snail Mail Campaigns

Snail mail is a costly way to reach customers, but if done correctly, it can also result in the highest number of sales. There are three basic components to using snail mail effectively: compiling the list, content and timing.     Compiling the List  ...
Protected: Week 45 – Email Campaigns

Protected: Week 45 – Email Campaigns

With so many social media platforms an author can use, why spend the time developing your own email list? The answer is simple: because it’s the only list you own. Consider any of the social networks where you’ve worked to build a following and engage readers. What...

Protected: Week 44-Catalogs, Brochures, Flyers

  Once upon a time before the Internet and before technology made it simple for small-to-mid-size publishers to format, publish and promote books, the majority of titles were released in the spring and fall. Both took advantage of high volume book-buying seasons,...
Protected: Week 43-Assembling Customer Enthusiasm

Protected: Week 43-Assembling Customer Enthusiasm

We all have those readers that we wish we could clone: they’re the first to purchase our books and they often recommend them to others. Too often, however, authors simply appreciate them—but they don’t tap into their influence. These readers are actually called...