by admin | Oct 15, 2017 | MP52
As we progress to Week 42, we’ll look at things you can give to readers or potential new fans that will increase your chances for success. This week’s information is not in video format because I’ve added links to a long list of resources below. The Book Giveaway In...
by admin | Oct 8, 2017 | MP52
Before the Event Attend similar events and pay special attention to how other authors set up their tables, what they are using for displays and what types of giveaways they provide. If that isn’t feasible, look for events online in which photographs are...
by admin | Oct 1, 2017 | MP52
This week we look at the proliferation of community events and how you can pick and choose which ones will be the most advantageous to your career and/or your book sales. This includes book festivals and literary events but also events that are not literary in nature....
by admin | Sep 24, 2017 | MP52
Some of the best places to make a personal appearance, gain new fans and sell more books are libraries: public, privately funded, school and university libraries. There are nearly 120,000 library systems in the United States today, enough to make a public appearance...
by admin | Sep 17, 2017 | MP52
Last week we looked at traditional bookstore signings in which you sit at a table, greet customers as they wander by, discuss, sign and sell your books. There are additional ways in which you can increase your chances of exposure and sales. Talks There...
by admin | Sep 10, 2017 | MP52
This week we look at a traditional method to selling books: booksignings. Why are Booksignings Important? Less than 1% of all published books are stocked in book stores throughout the United States. If you are fortunate enough to have a major publisher,...
by admin | Sep 3, 2017 | MP52
This week we look at the unique opportunities offered through blog tours. A blog tour consists of “guest starring” on several blogs during a specified time period, such as a week or a month. Each stop can consist of one or more of the following: A cover reveal A guest...
by admin | Aug 27, 2017 | MP52
Giveaway campaigns are promotional campaigns in which a prize is given to one or more usually randomly-drawn followers. Here are a few ways this can raise your profile and create awareness for your work: Acquire Email Addresses Create a contest that...
by admin | Aug 20, 2017 | MP52
Television offers a broad range of opportunities for the author from local to national appearances. Additionally, many shows now upload all or part of their programming to the Internet, broadening the potential audience and providing the author with a link that can be...
by admin | Aug 13, 2017 | MP52
This week we continue the 52-week Marketing Plan course with a focus on radio: how to be a compelling guest and whether you should advertise on this traditional media. But before we delve into those two issues, let’s take a look at how and when you choose a radio...
