Protected: Week 33-Radio

This week we continue the 52-week Marketing Plan course with a focus on radio: how to be a compelling guest and whether you should advertise on this traditional media. But before we delve into those two issues, let’s take a look at how and when you choose a radio...

Protected: Week 32 – Magazines Content and Advertising

This week we continue our exploration of traditional marketing outlets by taking an in-depth look at magazines. They fall into at least four categories: major publications, mid-size publications, small publications and regional/local publications. How you approach...

Protected: Week 31-Newspapers Content and Advertising

This week we move from social media into more traditional media and specifically to newspapers. There are three forms of exposure in newspapers: articles (content) based on press releases, third party content (including reviews) and paid advertising.   According...

Protected: Week 30 – Analytics Made Easy

Assessing a promotional campaign’s effectiveness is often a moving target because it’s often difficult to impossible to determine what precipitated a purchase and how long a consumer waited to act after spotting an advertisement. The number one reason authors fail at...

Protected: Week 29-Assessing Advertising Success

We’ve explored social media platforms such as Facebook, Twitter, Pinterest and YouTube both from an advertising perspective as well as through free promotional strategies. But how do you know whether your efforts and investment have been productive? Do not make the...

Protected: amazon Advertising

Over the years there has been some controversy among authors and publishers regarding the behemoth amazon.com; however, if it was not for amazon, chances are most indies would not have much of a chance in the marketplace. They have truly leveled the playing field,...

Protected: Week 27 – Twitter Advertising and Post Boosts

Like Facebook, there are two ways you can advertise on Twitter: through boosted posts (tweets) or through the placement of ads. Before you begin, however, it’s important to understand who uses Twitter. Although it’s possible to reach the consumer (the reader) through...

Protected: Week 26 – Facebook Advertising and Boosts

There are two major ways to reach an audience outside of your current followers on Facebook; one is to boost a post and the other is to place an ad. The difference is in the amount of information you can include; a post can be lengthy and can consist of video and/or...

Protected: Week 25 – YouTube Advertising

Google owns YouTube and one of the most effective forms of advertising I’ve done is to boost a book trailer. This is a visual world we live in and while it seems counterintuitive to produce video to sell a book, it’s a great way to show very busy and often distracted...