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52 Steps to Marketing Success gives you everything you need to sell more books and obtain more publicity for you and your writing. Sign up and receive:


  • Detailed written step-by-step instructions


  • Prefer visual learning? View the videos with step-by-step instructions


  • Downloadable materials


  • Access to a place where you can ask questions, leave comments and interact with others


Work at your own pace. Take one step per week or month or view them all at once. You decide how fast you work.


Return to any step and watch it again and again, ask questions and network with others on the same journey. Check out each step below:

  • Step 1: Why you write, using that reason to increase your sales, and defining your marketing, promotional and sales objectives

  • Step 2: Looking at the market for your genre; sales potential, bestselling authors and your competition

  • New York LibraryStep 3: Defining your ideal reader; how to locate and connect with them

  • Step 4: Selling to Businesses (Libraries, Bookstores, Retailers) and Selling Direct to the Reader

  • Step 5: Thinking like a journalist to sell more books

  • Step 6: Understanding why people read and tapping into those emotional reasons

  • Step 7: Staying on top of market trends and adjusting your marketing and sales efforts

  • Product Life CycleStep 8: Setting goals for market growth over time and understanding the product cycle

  • Step 9: Determining your strengths, weaknesses, opportunities and threats as an author

  • Step 10: A deep dive into your competition – and how to reach their audience

  • Step 11: Looking at your book as a product and you are the business

  • Step 12: Pricing and discount strategies

  • Step 13: Understanding distribution and the placement of your books

  • Step 14: Understanding the differences between marketing, promotions and sales; using blogging as a hub

  • printing pressStep 15: Special interest stories for newspapers, magazines and online content

  • Step 16: Establishing yourself as an expert and ways to make it pay

  • Step 17: Social media marketing: Twitter

  • Step 18: Social media marketing: Facebook

  • Step 19: Social media marketing: Pinterest

  • Step 20: Social media marketing: Instagram

  • Step 21: Social media marketing: YouTube

  • Step 22: Social media marketing: LinkedIn

  • Step 23: Social media marketing: Analyzing other channels

  • Step 24: Google: AdWords, Key words, descriptors

  • Social MediaStep 25: Advertising: YouTube

  • Step 26: Advertising: Facebook

  • Step 27: Advertising: Twitter

  • Step 28: Advertising: Assessing other social media channels

  • Step 29: Running the numbers

  • Step 30: The conversion rate

  • Step 31: Newspapers – advertising versus content and stories

  • Step 32: Magazines – advertising versus content and stories

  • Step 33: Radio – as a guest and with advertising

  • Step 34: Television – as a guest and with advertising

  • Step 35: Promotional giveaways – and why you don’t give away your book

  • Step 36: Blog Tours

  • PressStep 37: Book Store Signings

  • Step 38: Signings vs. Talks vs. Events

  • Step 39: Libraries

  • Step 40: Community Events

  • Step 41: Maximize your exposure before, during and after the event

  • Step 42: Hand-out items

  • Step 43: Using reader enthusiasm

  • Step 44: Promotional items for campaign selling

  • eMarketingStep 45: The email campaign

  • Step 46: Snail Mail: when it’s worth it

  • Step 47: Advanced Blogging – visuals, multimedia

  • Step 48: Sales forecasts and projections and breaking even

  • Step 49: Stages of a book launch

  • Step 50: Implementation strategy

  • Step 51: Milestones and contingencies

  • Step 52: Using this method for all your books and launches


What Authors are Saying…


“Patricia Terrell has outdone it with this course—52 Weeks to Marketing Success. You won’t find anything as comprehensive or detailed for an author on how to market their books. It covers everything from social media, blog tours, giveaway campaigns, snail mail (still a good way to get noticed), book signings, talks and events, using libraries, getting and using media coverage and so much more. Pretty much every way that you can market is covered. It has a lot of detail but it is explained in an easy step by step process that builds each week, adding more information, tips and tools to add to your marketing campaign for your book. I really enjoyed the course and I learned a lot.  This course has great information for the beginner to the well-seasoned author and really anyone who needs to do marketing can learn from this. I highly recommend 52 Weeks to Marketing Success.” – Award Winning Author Glenna Mageau

This entire marketing plan—worth thousands of dollars—is only $499!

So for the price of a weekly latte, you can boost your book sales with a winning formula.


And you can pay for it using Paypal, one of the most secure forms of payment on the web.

If you have any questions, feel free to use our contact form and I’ll respond usually within 24 hours (Monday through Friday).

Patricia M. Terrell


p.m.terrell is the internationally acclaimed, award-winning author of more than 21 books, and the founder of both The Novel Business and Book ‘Em North Carolina’s Writers Conference and Book Fair. If you don’t have the time to market or you need business advice, check out our Services page. We’re happy to do it for you! All our services are guaranteed satisfaction.