Welcome to The Novel Business!
This site is designed for the serious author or small publisher – someone interested in operating like a business, including earning a sustainable profit.
Can you find all this information online already? Sure you can. I’ve spent more than 15 years and thousands of dollars compiling all this information. What we accomplish here provides you with one place that either answers all your questions or points you in the right direction.
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Last week it was reported that a particular book sold less than 11,000 copies in the first week after its release and those sales were “disappointing”. The news prompted me to recall a husband-and-wife writing team whose book sold 100,000 copies the first week and...read more
You’re doing everything you can to promote your book, including blogging, social media, public appearances, signings and even advertising but your books aren’t selling. What can you do? Here are ten tips below: Write the Best Book Possible First, make sure you have...read more
Most authors will market their books at one time or another through free online efforts, but have you ever wondered whether paid advertising is worth the investment? Or have you tried paid advertising with hit-or-miss results? Determine Your Goal Before placing...read more
Almost all authors and most businesses will encounter a negative review, negative public comment or negative press. Learn how to plan for this happening to you by watching this 14-minute video and downloading the Negative Plan Chart below. By having a plan, you can...read more
We have all, no doubt, heard the common saying about judging a book by its cover but rarely do we read how an author’s appearance can create a perception among readers and potential readers alike. It has been nearly twenty years since the publisher of my first...read more
The Importance of the Fiction Book Blurb in Marketing Your Novel By Glenna Mageau The fiction book blurb plays a few important roles. Not only is it meant to give an enticing glimpse inside the pages of your novel but it is also very important in helping a...read more
Book trailers are one of the best ways to convey the content of your book and get readers interested in buying it. YouTube is the 2nd largest search engine in use today (after Google) and advertising your book trailer on YouTube is one of the least expensive and most...read more
Did you know that more than 65% of all Facebook users are on Facebook every single day? Or that Twitter is the best vehicle for selling Business-to-Business but not Business-to-Consumer? Do you know how to create your own channels on YouTube? Or why Instagram is...read more
A common lament among authors is they participate in a lot of marketing efforts, they see their platforms growing and yet their sales do not reflect their efforts. To understand what is going on and remedy this situation, we need to understand three terms: marketing,...read more
Each year I hear numerous authors set a New Year’s Resolution to sell more books. The refrain continues throughout the year as authors release a new book or they decide they want to sell more books. But there’s a huge difference between wanting to sell...read more
I’m a novelist and when I was first advised to begin blogging, I drew a complete blank. Give me 400 blank pages and I can fill them up with characters, scenes, plots and subplots, but give me a blog and I had a challenge. I had two major issues: what to blog...read more
I don’t know of any author who doesn’t long for the days when they could focus solely on their writing while publishers provided a marketing staff to promote their books. Unfortunately for both sides, it doesn’t appear that those days will return any time soon. So...read more
Last week we discussed the various types of authors. Unless you are writing solely for your own eyes or for a selected group of friends and family, once your writing is published, you become a business and your book becomes your product. If you’re short on time,...read more
Authors write for a variety of reasons and why you write greatly determines what you should do—if anything—for book sales. For example, some authors write simply for pleasure or to process their own thoughts. Writing can be cathartic, especially when writing one’s...read more
Welcome to The Novel Business! For more than 15 years, I’ve been mentoring authors from those who are just starting out to those with published books and from traditionally published to self-published. By far, the largest challenge facing authors is how to...read more