Woman ReadingEach year I hear numerous authors set a New Year’s Resolution to sell more books. The refrain continues throughout the year as authors release a new book or they decide they want to sell more books. But there’s a huge difference between wanting to sell more and actually selling more. And the difference is simple.

If you want to sell more, if you’d like to sell more, if you wish you’d sell more… you’re waiting for the sales to fall in your lap.

But if you plan to sell more, if you have a goal to sell more, if you are working to sell more… you are much more likely to achieve higher sales.

But what’s the difference?

The difference is a plan.

If you set a goal to sell more books, it sets an action in motion. You are not sitting back waiting for something to happen. You know you need to work toward higher sales. That’s why I developed an entire year’s tips on selling more books. Sign up for the year and you’ll receive these tips in your inbox each week, and I’ll be available to answer any questions you may have:

Week 1: Why you write, using that reason to increase your sales, and defining your marketing, promotional and sales objectives

Week 2: Looking at the market for your genre; sales potential, bestselling authors and your competition

New York LibraryWeek 3: Defining your ideal reader; how to locate and connect with them

Week 4: Selling to Businesses (Libraries, Bookstores, Retailers) and Selling Direct to the Reader

Week 5: Thinking like a journalist to sell more books

Week 6: Understanding why people read and tapping into those emotional reasons

Week 7: Staying on top of market trends and adjusting your marketing and sales efforts

Product Life CycleWeek 8: Setting goals for market growth over time and understanding the product cycle

Week 9: Determining your strengths, weaknesses, opportunities and threats as an author

Week 10: A deep dive into your competition – and how to reach their audience

Week 11: Looking at your book as a product and you are the business

Week 12: Pricing and discount strategies

Week 13: Understanding distribution and the placement of your books

Week 14: Understanding the differences between marketing, promotions and sales; using blogging as a hub

printing pressWeek 15: Special interest stories for newspapers, magazines and online content

Week 16: Establishing yourself as an expert and ways to make it pay

Week 17: Social media marketing: Twitter

Week 18: Social media marketing: Facebook

Week 19: Social media marketing: Pinterest

Week 20: Social media marketing: Instagram

Week 21: Social media marketing: YouTube

Week 22: Social media marketing: LinkedIn

Week 23: Social media marketing: Analyzing other channels

Week 24: Google: AdWords, Key words, descriptors

Social Media

Week 25: Advertising: YouTube

Week 26: Advertising: Facebook

Week 27: Advertising: Twitter

Week 28: Advertising: Assessing other social media channels

Week 29: Running the numbers

Week 30: The conversion rate

Week 31: Newspapers – advertising versus content and stories

Week 32: Magazines – advertising versus content and stories

Week 33: Radio – as a guest and with advertising

Week 34: Television – as a guest and with advertising

Week 35: Promotional giveaways – and why you don’t give away your book

Week 36: Blog Tours

PressWeek 37: Book Store Signings

Week 38: Signings vs. Talks vs. Events

Week 39: Libraries

Week 40: Community Events

Week 41: Maximize your exposure before, during and after the event

Week 42: Hand-out items

Week 43: Using reader enthusiasm

Week 44: Promotional items for campaign selling

eMarketingWeek 45: The email campaign

Week 46: Snail Mail: when it’s worth it

Week 47: Advanced Blogging – visuals, multimedia

Week 48: Sales forecasts and projections and breaking even

Week 49: Stages of a book launch

Week 50: Implementation strategy

Week 51: Milestones and contingencies

Week 52: Using this method for all your books and launches

Each week you’ll receive an email with a link to detailed instructions and video, along with a place where you can interact with others on the same journey as you where you can ask questions or add comments.

Bar GraphIs all this information available elsewhere for free? Probably. I’ve spent more than 20 years compiling this information from dozens of sources. In 2016 alone, I spent more than $10,000 on college courses and specialized training. Then I converted that information into something that authors can use. I’ve been the first guinea pig, putting into practice everything that I’ve placed into this course. The results have been astonishing:

In one week, I increased visits to my blog by 1,500%. Book sales quintupled. One book trailer (Songbirds are Free) received more than 58,000 views.

You can achieve the same success. Just click here to see how you can start on 52 weeks of marketing success.

p.m.terrell is the internationally acclaimed, award-winning author of more than 20 books in several genres. Her first book was published in 1984 and she became a full-time writer in 2002. She has mentored authors for more than 15 years and is the co-founder of The Book ‘Em Foundation and the founder of the Book ‘Em North Carolina Writers Conference and Book Fair. For more information, visit www.pmterrell.com.