Each year I hear numerous authors set a New Year’s Resolution to sell more books. The refrain continues throughout the year as authors release a new book or they decide they want to sell more books. But there’s a huge difference between wanting to sell more and actually selling more. And the difference is simple.
If you want to sell more, if you’d like to sell more, if you wish you’d sell more… you’re waiting for the sales to fall in your lap.
But if you plan to sell more, if you have a goal to sell more, if you are working to sell more… you are much more likely to achieve higher sales.
But what’s the difference?
The difference is a plan.
If you set a goal to sell more books, it sets an action in motion. You are not sitting back waiting for something to happen. You know you need to work toward higher sales. That’s why I developed an entire year’s tips on selling more books. Sign up for the year and you’ll receive these tips in your inbox each week, and I’ll be available to answer any questions you may have:
Week 1: Why you write, using that reason to increase your sales, and defining your marketing, promotional and sales objectives
Week 2: Looking at the market for your genre; sales potential, bestselling authors and your competition
Week 4: Selling to Businesses (Libraries, Bookstores, Retailers) and Selling Direct to the Reader
Week 5: Thinking like a journalist to sell more books
Week 6: Understanding why people read and tapping into those emotional reasons
Week 7: Staying on top of market trends and adjusting your marketing and sales efforts
Week 9: Determining your strengths, weaknesses, opportunities and threats as an author
Week 10: A deep dive into your competition – and how to reach their audience
Week 11: Looking at your book as a product and you are the business
Week 12: Pricing and discount strategies
Week 13: Understanding distribution and the placement of your books
Week 14: Understanding the differences between marketing, promotions and sales; using blogging as a hub
Week 16: Establishing yourself as an expert and ways to make it pay
Week 17: Social media marketing: Twitter
Week 18: Social media marketing: Facebook
Week 19: Social media marketing: Pinterest
Week 20: Social media marketing: Instagram
Week 21: Social media marketing: YouTube
Week 22: Social media marketing: LinkedIn
Week 23: Social media marketing: Analyzing other channels
Week 24: Google: AdWords, Key words, descriptors
Week 25: Advertising: YouTube
Week 26: Advertising: Facebook
Week 27: Advertising: Twitter
Week 28: Advertising: Assessing other social media channels
Week 29: Running the numbers
Week 30: The conversion rate
Week 31: Newspapers – advertising versus content and stories
Week 32: Magazines – advertising versus content and stories
Week 33: Radio – as a guest and with advertising
Week 34: Television – as a guest and with advertising
Week 35: Promotional giveaways – and why you don’t give away your book
Week 36: Blog Tours
Week 38: Signings vs. Talks vs. Events
Week 39: Libraries
Week 40: Community Events
Week 41: Maximize your exposure before, during and after the event
Week 42: Hand-out items
Week 43: Using reader enthusiasm
Week 44: Promotional items for campaign selling
Week 46: Snail Mail: when it’s worth it
Week 47: Advanced Blogging – visuals, multimedia
Week 48: Sales forecasts and projections and breaking even
Week 49: Stages of a book launch
Week 50: Implementation strategy
Week 51: Milestones and contingencies
Week 52: Using this method for all your books and launches
Each week you’ll receive an email with a link to detailed instructions and video, along with a place where you can interact with others on the same journey as you where you can ask questions or add comments.
Is all this information available elsewhere for free? Probably. I’ve spent more than 20 years compiling this information from dozens of sources. In 2016 alone, I spent more than $10,000 on college courses and specialized training. Then I converted that information into something that authors can use. I’ve been the first guinea pig, putting into practice everything that I’ve placed into this course. The results have been astonishing:
In one week, I increased visits to my blog by 1,500%. Book sales quintupled. One book trailer (Songbirds are Free) received more than 58,000 views.