Is Your Website Warning People Away?

Is Your Website Warning People Away?

In the summer of 2018, Google announced that any website without an SSL Certificate will display a warning to website visitors, telling them the site might be stealing their information and the website is not secure. I have seen this message many times and it has...
Understanding ROBO

Understanding ROBO

ROBO stands for Research Online, Buy Offline and it can be impacting your book sales. BazaarVoice has released their study of buying habits, and here are some takeaways:   According to Rutgers University, 78% of study participants say they still purchase in...
Are Foreign Hackers Attacking Your Website?

Are Foreign Hackers Attacking Your Website?

We’ve all heard the stories of hack attacks, but we tend to think of them as perpetrated against large corporations and government agencies. When we consider our own websites, we might not have credit card information or sensitive data contained in the background, so...
5 Things to Change on Your Blog Today

5 Things to Change on Your Blog Today

  Change the menu link from “Blog” to “Articles” if your blog is part of your website. This changes your website visitor’s perception from casual musings to worthwhile reading. Remove the meta data—the author’s name, date of post and tags. The author’s name is...
Does Your Website Have Visual Stimuli?

Does Your Website Have Visual Stimuli?

Neuromarketing is a fascinating concept that reaches beyond consumer behavior into the subconscious processing taking place within the consumer’s brain—potentially a reader’s brain while they are assessing whether to purchase your books. You may find it intriguing...
The Power of Color

The Power of Color

Visitors to your website will process color before they read the first word, and 93% of buyers will be influenced by the colors you’ve selected. This means that despite your best efforts to attract readers and entice them to purchase your books, the color of your...
When Your Book Has Been Pirated

When Your Book Has Been Pirated

A few years ago I was discussing a great book I’d read with a friend of mine, highly encouraging her to read it. It had been on the New York Times bestseller list in 1996, but let’s face it: some books are great regardless of their initial release dates....
Creating a Book Trailer

Creating a Book Trailer

Book trailers are one of the best ways to convey the content of your book and get readers interested in buying it. YouTube is the 2nd largest search engine in use today (after Google) and advertising your book trailer on YouTube is one of the least expensive and most...