The Internet has become a raging river with millions of pieces of information sailing past at breakneck speed. How can you make yourself heard above the roar, and get potential readers to engage in your social media posts and purchase your books? Here are four ideas:
1: Post Pictures
Visual content is 40 times more likely to receive engagement than text alone. Use websites such as http://freeimages.com for photographs that help depict the backdrop, themes, plots and locales for your books. Begin themes of your own, such as spy/espionage tools through the centuries, tiny villages, nature/natural disasters, people that changed history, etc. Begin boards on Pinterest with those themes, and advertise your Pinterest boards on other social media. On Instagram alone, around 95,000,000 photographs are uploaded every day, garnering 4.2 billion likes. 90% of Instagram users are under the age of 35, and 67% of Pinterest users are under the age of 40 while older users favor Facebook. Know your ideal reader and target them on the right social media platform.
2: Post Video
On Facebook alone, more than 100 million hours of video are watched daily, while Snapchat has 10 billion daily video views. More than 5 billion videos are watched every day on YouTube. Interestingly, many watch videos without sound so yours should always include captioning. Ideas for videos: your book’s trailer, vlogs – video blogs where you discuss a variety of subjects just as you would in a written blog, or videos depicting themes, locations, historical references and other subjects from your books. Check out http://freeplaymusic.com/ for background music with no royalty. It’s estimated that by 2020 (just 2 years away!) over 75% of all mobile traffic will be video.
3: Book Excerpts
Select several scenes from your writing that are exciting and that would leave the reader on the edge of their seat. Post them on a blog or your website with a link on social media or in emails. Jump right into the middle of your book, avoiding backstories. Excerpts should be 250 to 750 words with links to where the reader can purchase the book. Consider excerpts that can be read as well as video with you reading a passage.
Give a shoutout on social media to those that have reviewed your books, providing a quote excerpted from their review. Always include a book cover in the post and a link where readers can purchase it.
Remember: be mobile-friendly!
Be sure to make all your online interaction mobile friendly. This means fast-loading websites, pictures and video: 80% of Twitter and Pinterest users access via mobile devices as well as 47% of Facebook users and 70% of YouTube viewers.
Check out more than 170 statistics on social media use here: https://www.socialpilot.co/blog/social-media-statistics
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All images above from http://freeimages.com.
p.m.terrell is the internationally acclaimed, award-winning author of more than 21 books in several genres. Her first book was published in 1984 and she became a full-time writer in 2002. She has mentored authors for more than 15 years and is the co-founder of The Book ‘Em Foundation and the founder of the Book ‘Em North Carolina Writers Conference and Book Fair. For more information, visit www.pmterrell.com.